Tag Archives: Deep

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs

Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs by Laurie Sullivan @lauriesullivan, November 9, 2022 Retailers and consumer packaged goods (CPG) companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, lack of order fulfillment centers near customers, and high capital … Continue reading Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs →

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing

Content Creation

Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing by Laurie Sullivan @lauriesullivan, October 12, 2022 Microsoft brought attention to new graphic design apps on Wednesday. Designer, in Microsoft 365, features artificial intelligence (AI)-image generation powered by DALL-E 2, OpenAI’s AI-powered system that generates images from text by bringing it to first-party … Continue reading Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing →

Deep changes in the CDP space

Content Management

With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space →

What are Mobile Deep Links? (& How to Use Them)

Mobile Engine Optimization

Trupti Desai March 4, 2021 How far are you from your cell phone right now? Chances are, it’s within reach. If you’re like most people, your phone doubles as a calendar, notepad, web browser, entertainment, connection to friends and family, and a way to shop. We do so much on our phones. In fact, the … Continue reading What are Mobile Deep Links? (& How to Use Them) →

Discover MarTech takes a deep dive into digital transformation

Digital Transformation

The three-day virtual event that kicks-off on Tuesday has something for all marketing technologists — whether you’re a martech maestro, modeler or maker. Amy Gesenhues on April 20, 2020 We are so excited to kick off our first virtual MarTech conference, Discover MarTech, and it comes at a time when businesses need solid, tactical info … Continue reading Discover MarTech takes a deep dive into digital transformation →

How Deep Linking Benefits Your Mobile Strategy

SEO Link Building

Dipti Parmar — June 16, 2019 Follow @dipTparmar — June 16, 2019 People spent an average of 3 hours and 15 minutes on their mobile phones in 2018. The heavier of users even went over 4 hours glued to their devices. Mobile is steadily taking over as the medium of choice for entertainment and is … Continue reading How Deep Linking Benefits Your Mobile Strategy →

Here’s why you should take a deep dive into data to optimize your conversions

Data Analytics

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions →

Facebook Attribution deep dive: Democratizing attribution for digital marketers

Facebook Marketing

Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers →

What mobile marketers really need to know about deep linking

SEO Link Building

Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking →

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

Facebook Advertisement

Nick Leffler — February 18, 2018 Follow @exprance — February 18, 2018 Part of what makes Facebook such a powerful advertising network is that you can target such a specific group. Facebook ads deep targeting helps you reach your specific audience. If you use the right combination of audience demographics, interests, and behaviors you can … Continue reading How Facebook Ads Deep Targeting Helps You Reach A Specific Audience →