Tag Archives: Deals

What Types of Partner Referrals Are Driving New Deals? [Infographic]

Jessica Edmondson — August 14, 2017 Follow @ContentMktg2 — August 14, 2017 Companies who have implemented referral partner software to automate partner referrals and incentives are using it to help meet growth objectives by leveraging smaller partners, qualifying potential resellers and continue to get revenue from resellers who can’t transform to a SaaS delivery model. … Continue reading What Types of Partner Referrals Are Driving New Deals? [Infographic]

Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!

Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!

Data: How Companies Are Driving Deals Through Partner Referral Programs

Jessica Edmondson — August 2, 2017 Follow @ContentMktg2 — August 2, 2017 The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One way companies are … Continue reading Data: How Companies Are Driving Deals Through Partner Referral Programs

Facebook wants to automate publishers’ direct-sold video ad deals

Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017   Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals

Programmatic: Data, Consolidation, Direct Deals Are Trends

by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends