What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)
Mladen KresicMay 6, 2015 Effective, persuasive communication is fundamental to building winning deals. When you are understood and believed, you greatly increase your chances of gaining leverage and having your value argument accepted by the other side. However, we make a mistake if our communication doesn’t recognize two kinds of value: Company value to the … Continue reading To Win the Deal, Add Personal Value to Your Negotiation Strategy
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky. David Rodnitzky on May 5, 2015 One of the most frustrating parts of working at an online marketing agency is losing a client for the wrong reasons. Ask any agency … Continue reading Advice To The New CMO: How To Deal With Your Existing Agency
Kent WakelyApril 16, 2015 Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages. Google indexed Twitter data until 2011 when their deal fell through and they no … Continue reading What’s the Big SEO Deal? 3 Things You Need to Know About Google’s Twitter Indexing
Dave BrockMarch 25, 2015 No, I’m not talking about some smarmy sales person. I’m talking about a, possibly naïve, customer. Have you ever had a customer call wanting to talk about the “dream deal?” They don’t pose it as the dream deal, but upon hearing it, we recognize it as one. It doesn’t happen very … Continue reading Have I Got A Deal For You!
by Joe Cox January 9th, 2015 Joe Cox Joe is Head of Content for British digital marketing agency, Bespoke Digital. He has written extensively on SEO, digital marketing and social media (amongst other things). Bespoke Digital. by Lara604 In November of this year a British couple were fined 100 for posting a negative review on … Continue reading How to Deal With Negative Reviews
Dave Brock December 26, 2014 I had a fascinating conversation with Gerald Vanderpuye today. He shared what many of us would think as the Nightmare To End All Nightmares. He was working a huge deal, it was important to the company’s ability to make their numbers for the quarter. Deals like that get a … Continue reading What If You Shared Your Deal Strategy With Your Customer?
Jake Jeffries December 26, 2014 Everybody loves to get a good deal. There is a real sense of achievement and joy when you are able to get something cheaper than the asking price – this is why we all love to see the word ‘SALE’. We are subjected to many different types of deals … Continue reading What Works Best – Percentage Deal or Money Off Offer?
Mike Brooks November 26, 2014 The mission of this blog and my podcast is to answer questions about online marketing from small business owners and marketing professionals. It’s tough running a small business and owners wear many hats including sales and marketing manager. My goal is to help educate them by answering their tough questions. … Continue reading How To Deal With A Negative Review Online
By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”
