David Kiger — October 28, 2016 Follow @davidkiger— October 28, 2016 It’s Halloween time, and the programmers at AMC wisely brought back their hit zombie show The Walking Dead for a new season on Oct. 23. A whopping 17 million viewers tuned in to see the seventh-season premiere. As it turns out, the show features … Continue reading Small Business Lessons From ‘The Walking Dead’
Columnist Stephan Spencer talks about how search engine optimization has changed over the years, noting that it’s still very much alive — just vastly different from the way it once was. Stephan Spencer on October 20, 2016 I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being … Continue reading SEO is not dead; it’s just a shape-shifter
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. Andrew Shotland on September 2, 2016 In June, we published a large statistical study on how Google’s local … Continue reading Local citations are dead; long live local citations!
In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast. Matt McGee on August 31, 2016 There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I … Continue reading From the Editor’s Desk: Blab is dead; long live our new podcast!
by Josh Engroff, Op-Ed Contributor, August 12, 2016 The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging — what marketer took them seriously at the beginning? What marketer dares to ignore them now? Digital life has already turned on that imperceptible pivot where the future … Continue reading Advertising’s Walking Dead, Or: Toward a New Marketing Stack
By John Stevens July 26th, 2016 Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to you. Realizing how essential getting attention is, you … Continue reading 9 Mistakes That Leave Your Outreach Dead On Arrival
by Taylor Davis July 9, 2016July 9, 2016 In 1452, Leonardo da Vinci wanted a job in Milan so, he put together a list of his skills and accomplishments to make a case for himself. In doing so, he created what is now an essential part of any job search — the resume. But after … Continue reading Is the Resume Dead? How Today’s Candidates are Getting Hired
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board. Loretta Jones on June 17, 2016 It’s no secret that it’s more expensive to try to attract new customers than it is to … Continue reading Bring your “dead” customers back to life
by Brittney Ervin June 13, 2016June 13, 2016 If you’ve been in the content creation game for a while, you know how dramatically blogging standards have changed, even in just the past few years. As you learn more about communication and reaching your audience, your tone and style have to evolve to better connect with … Continue reading 8 Tips For Bringing Your Best Old Blogs Back From The Dead
