Tag Archives: dead…

Search Isn’t Dead — It’s Transforming

by Zach Morrison, , Op-Ed Contributor, (June 01, 2016) Cory Treffiletti, vice president of marketing at Oracle Data Cloud, recently headlined his weekly column “Is Search Dead?” While he admits that “realistically, the answer is no,” he says: “I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or … Continue reading Search Isn’t Dead — It’s Transforming →

What Should Marketers Learn from the “Keywords are Dead” Debate?

Marketing Tools

by Adam Frankel April 1, 2016 Follow @FrankelInteractApril 1, 2016 Is the death of keywords a rumor? Or is it real? In my opinion, the answer isn’t black and white, but more shades of gray. There a number of facets to keywords and even if we consider them all, the answer may not be all … Continue reading What Should Marketers Learn from the “Keywords are Dead” Debate? →

Print Reading is Dead – Is Your Resume Ready?

Job Search

by Virginia Franco March 8, 2016 Follow @VAFrancoResumesMarch 8, 2016 Print reading is just about dead – at least where resumes are concerned. Today, almost 100% of readers will read your resume on a screen, and the numbers of folks comfortable conducting that initial read on a mobile device or phone is growing by leaps … Continue reading Print Reading is Dead – Is Your Resume Ready? →

Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing

Newsletter Marketing

by Chris Boyles February 17, 2016 Follow @chrsboylsFebruary 17, 2016 Email newsletters are hot again! Did we suddenly and collectively enter a wormhole that’s transported us back to the aughts? Not quite. While there’s been a shift, it’s not a temporal one. Instead, you can chalk this up to a behavioral shift â the fact … Continue reading Back From the Dead: How Mobile and Personalization Made Email Newsletters a Thing →

Here’s Why The Resume Isn’t Dead Yet

Career Resume

by Personal Branding Blog November 9, 2015November 9, 2015 by Personal Branding Blog November 9, 2015November 9, 2015 While technology is an important part of the job search equation, it doesn’t trump thought-work, introspection and proper targeting. Yes, totally ignoring technology can potentially be harmful, in that disregarding its value could equate to missed opportunities. … Continue reading Here’s Why The Resume Isn’t Dead Yet →

Long Live Email Marketing: Why This Medium Is Far From Dead

Email Marketing

Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead →

Is Digital Advertising Dead?

Digital Transformation

Angela Hausman, PhDOctober 31, 2015 Apple started it (as with many other consumer innovations). iOS9 lets users install ad blockers on mobile devices for the first time. Ad blockers remove digital advertising from web pages and apps, something most users find annoying, at best, and sinister, at worst. Here’s more (from The Atlantic) on why … Continue reading Is Digital Advertising Dead? →

Is Mail Dead? Not So Fast.

Email Marketing

Brian WallaceOctober 22, 2015 Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when … Continue reading Is Mail Dead? Not So Fast. →

Keywords: Dead or Alive?

Search Engine Optimization

Holly SemanchickOctober 7, 2015 Debates in the digital marketing industry are now questioning whether keywords are still king for SEO. The reigning factor used to be the sheer number of keyword usage on a site since Google only collected rankings information based on the keywords seen on pages. And with that simpler process, devious marketers … Continue reading Keywords: Dead or Alive? →

Is Blogging Dead?

Blogging

Lacy BoggsAugust 18, 2015 Last week, Darren Rowse’s excellent blog, Problogger, ran an interview with dooce, the “Queen of the Mommy Bloggers” about her decision to “quit blogging.” And it stirred up quite the sh*tstorm in many of the communities I frequent. There were at least three posts I saw in a single community, people … Continue reading Is Blogging Dead? →