Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
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Is Organic Social Media Dead?
Tobin Lehman — July 18, 2018 Follow @gonewnorth — July 18, 2018 Pixelkult / Pixabay Is the era of “free” social media marketing dead? It seems so, but here is the guide to the new reality. Organic Social Media is Dead Yes, it’s true. Organic reach on social is getting harder and harder. Facebook reach … Continue reading Is Organic Social Media Dead?
How To Use Your Dead Competitor Domains To Build Quality Links
By IanNaylor July 5th, 2018 The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area can use to their advantage. Follow this guide to see how you … Continue reading How To Use Your Dead Competitor Domains To Build Quality Links
Traditional Marketing Isn’t Dead: How to Use it in the Digital Age
Jesse Allred — March 6, 2018 — March 6, 2018 Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch … Continue reading Traditional Marketing Isn’t Dead: How to Use it in the Digital Age
Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Do This – Now That Facebook’s News Feed Is Dead
Chris Sheehy — February 5, 2018 Follow @sidewalkbrand — February 5, 2018 A couple of weeks ago Facebook announced they are reducing the number of organic (not-paid) business news stories that display on your Facebook feed. For businesses – especially ones with a small or non-existent advertising budget, this is crushing news. But what if … Continue reading Do This – Now That Facebook’s News Feed Is Dead
Is Thought Leadership Dead?
Elizabeth Williams — January 22, 2018 Follow @bizmkter — January 22, 2018 A recurrent theme among the Blognocracy in 2017 was the idea that we are at “peak content”. Meaning there is simply no more room out there for all the posts and blogs and books and videos and webinars and white papers and so … Continue reading Is Thought Leadership Dead?
Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy
Why the marketing campaign is dead and what should replace it
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017 Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it
Think The Voice Channel Is Dead? Think Again
Think The Voice Channel Is Dead? Think Again by Amy Livingstone , Op-Ed Contributor, June 21, 2017 These days, when people have a question or concern about your products, they almost always reach for their mobile device. But what they do next may surprise you. Research shows that digital channels such as Web chat, Twitter, … Continue reading Think The Voice Channel Is Dead? Think Again
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