by Suzanna ColbergAugust 23, 2016 When it comes to sourcing quality talent, employee referrals have been shown to outpace just about every other recruiting source. In fact, 46% of candidates referred to a company through an employee referral program end up staying at least a year with the company, compared to just 33% from job … Continue reading Guiding Your Employee Referral Program with Data
From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Scott Vaughan on August 19, 2016 In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, … Continue reading How to solve the event marketing data problem
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Patrick Stox on August 5, 2016 Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine … Continue reading How to get the old Google Keyword Planner volume data
by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market
by Sonal MaheshwariAugust 9, 2016 Data Science and Analytics are altering every industry. Data Scientists are very much admired, but making a soar from a scientist to an entrepreneur requires a rare mixture of both analytics and entrepreneurial competencies. Data Scientists are very so much traditional, certainly know, but making a jump from a scientist … Continue reading Why Startups Need A Data Scientist
by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
August 4, 2016 “It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. If your goal is to connect with your audience and build a … Continue reading Take Your Data from Dirty to Refreshed in 3 Easy Steps
