How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016 As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data
by Jarrick CooperSeptember 7, 2016 According to HubSpot, 38 percent of people will stop engaging with a website if the content or layout is unattractive. We all know how important your website’s design is. Whether it’s making a good impression with new leads and prospects or serving and adding value for existing customers, your central … Continue reading How to Gather Data For Your Next Website Redesign
by Scott ParentSeptember 3, 2016 As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data … Continue reading 4 Tips to Maximize Your Data
As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success. Melody Gambino on August 30, 2016 Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal … Continue reading All-you-can-eat data deal coming to a programmatic market near you
by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiAugust 30, 2016 The rise of social media has created endless amounts of data for marketers to sift through looking for insights. Customers’ opinions on your product and how it could be improved, your brand, as well as your competitors and their products, are all at your fingertips—but only if you … Continue reading How Human Data Insights Can Grow Your Brand
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant’s blind spot and what marketers can learn from the outcome. Joshua Reynolds on August 30, 2016 lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of … Continue reading Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
by Claude HarringtonAugust 24, 2016 Google believes that “as more people have access to data, better decisions will be made.” And, in typical Google fashion, they’ve put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So … Continue reading Tell Stories with Your Data: What Google Data Studio Can Do For You
