Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization. L. Erik Bratt on August 4, 2016 Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of digital and physical … Continue reading Data and tag management: the DNA of marketing personalization
by Brett Bair August 1, 2016August 1, 2016 Any brand still thinking they’re in the driver’s seat when it comes to controlling customer behavior is completely delusional. Unfortunately, advancements in technology and your competition mean the customer now has the upper hand. For those of us that have been living and breathing in the world … Continue reading Using Behavioral Customer Data to Optimize the Real Ecommerce Customer Journey
by Ringlead Admin August 1, 2016August 1, 2016 Here’s a fact you might not know – about 30% of your database goes bad each year. Even worse, 10%-25% of databases have errors that prevent you from doing your job effectively. This is a big problem for marketers and CMO’s. They spend tons of time, funds … Continue reading What Is Data Cleansing And Why Does Your CRM Need It?
by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data. Greg Sterling on July 18, 2016 at 12:00 pm Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there are numerous other non-advertising uses for the information — among them, predicting who’s going to benefit … Continue reading Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
by Kristen Hicks July 16, 2016 Follow @atxcopywriterJuly 16, 2016 Many SaaS companies like yours struggle to come up with content topics that are valuable to their audience, but they may not even know they’re sitting on a treasure trove of information. Every time a customer uses your software, it produces valuable data. You can … Continue reading How Your Product Use Data Can Become Valuable Content
by Jake Kilroy July 16, 2016July 16, 2016 The best way to make a great infographic? Make sure it has great data. It’s the key to telling a good story and—when properly visualized—makes that story more memorable. But where do you get that data? You may have some in-house. You may have come across an … Continue reading 104 of the Best Free Data Sources For Your Next Infographic
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro. Paul Shapiro on July 13, 2016 I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As … Continue reading A brief introduction to data visualization theory for marketers
by Jackie Carney July 12, 2016July 12, 2016 When surfing the web or logging into social media accounts, consumers are usually aware that their every move is being tracked and analyzed, as evidenced by the appearance of advertisements tailored to their exact preferences. The thought of these tactics being used in the physical retail landscape, … Continue reading How Businesses & Consumers Use Mobile Data Collection Software
