Tag Archives: Data

Assumption vs. Data: Busting Brand Myths with Data

by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiSeptember 25, 2016 How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps the saying should be, “the devil is in the data.” Data matters to brands and marketers – a lot. Companies analyze data to understand how their audience engages with … Continue reading Assumption vs. Data: Busting Brand Myths with Data →

Why Big Data is Part of E-Commerce’s Future

Big Data Utilization

by Dan Radak Follow @DanRadakSeptember 23, 2016 People who have worked in the ecommerce arena long enough are aware of the fact that ecommerce is equal parts science and art. On one hand, it is governed by some very basic economic principles and much of it can be predicted by cold, hard science. On the … Continue reading Why Big Data is Part of E-Commerce’s Future →

Empathic Design: Mapping Your Brain, Brand, and Data

Web Optimization Guidelines

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data →

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

Marketing Guide

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins →

Content Audit 102: leveraging data and adjusting strategy

Content Management

Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Rachel Lindteigen on September 16, 2016 Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into … Continue reading Content Audit 102: leveraging data and adjusting strategy →

A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy

Analytics

SAP’s Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand’s marketing strategy. Amy Gesenhues on September 16, 2016 As SAP’s chief marketing officer, Maggie Chan Jones manages the brand’s global advertising and branding efforts, global sponsorship, audience marketing, and field marketing for each region and … Continue reading A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy →

Connecting the dots: How the customer data platform solves what ails marketers

Customer Engagement

How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers →

Intent Data Is Just One Piece Of The Predictive Puzzle

Data Management

by Orinna WeaverSeptember 13, 2016 Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. Predictive companies that offer intent data usually position it as the most important factor to reach prospects, while … Continue reading Intent Data Is Just One Piece Of The Predictive Puzzle →

Marketers’ Ability To Use Data Gains Sophistication

Marketing Guide

by Jack Loechner, Staff Writer @mp_research, September 8, 2016 According to survey data compiled from the DMA/Winterberry Group Quarterly Business Review, U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by … Continue reading Marketers’ Ability To Use Data Gains Sophistication →

Search Data Shows How Agency-Brand Relationships Are Changing

Search Engine Marketing

by Laurie Sullivan, Staff Writer @lauriesullivan, September 7, 2016 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday. Typical projects now range between $50,000 and $250,000, with the typical annual deals up to $20 million, according to the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing →