How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Megan Hannay on March 28, 2017 Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. … Continue reading Preparing for local reach in a ‘post-rank’ world: Get your data in line
Matthew Cameron — March 21, 2017 — March 21, 2017 In the last video, we described why data is the key ingredient for predictive analytics. But one of the questions we hear most often at Radius is: How do you acquire a critical mass of accurate and up-to-date B2B data? Without revealing all of our … Continue reading 3 Tips To Build A World-Class Data Source For Predictive
Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
Understanding Cognitive Bias To Interpret Data, Understand Trends by Rives Martin, Op-Ed Contributor, February 22, 2017 People are all prone to see patterns and causality, a trait that has presented evolutionary advantages that have benefited our ancestors for generations. The idea of “seeing causality” ranges from understanding what times of day are safe for an … Continue reading Understanding Cognitive Bias To Interpret Data, Understand Trends
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Rahis Saifi — February 14, 2017 Follow @57rahis— February 14, 2017 In today’s world, data is a very potent force. Data analytics is the act of extracting actionable information, trends and patterns from (big) data. There used to be a time when people were ignorant about of keeping record of small business details, but today … Continue reading 4 Reasons Your Small Business Needs Advanced Data Analytics
Data Doesn’t Lie — People Do by David Baker, Op-Ed Contributor, February 6, 2017 I’ve been reading a variety of 2016 benchmark trends. Things seem to be trending well for inbox delivery and engagement for email, but I’m so unimpressed with the analysis that typically comes with it. My real question is whether we are … Continue reading Data Doesn’t Lie — People Do
Commentary Search Data Shows How Agency-Brand Relationships Are Changing by Laurie Sullivan, Staff Writer @lauriesullivan, February 3, 2017 All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released September 7. Typical projects now range between $50,000 and $250,000 with the … Continue reading Search Data Shows How Agency-Brand Relationships Are Changing
Is Big Data Missing The Big Picture: The Hispanic Market by Mario Carrasco, Columnist, February 2, 2017 The lines between market research and marketing data are blurring. This really comes as no surprise, however. The convergence of these two disciplines was bound to happen at some point. While both industries are grappling with the implications … Continue reading Is Big Data Missing The Big Picture: The Hispanic Market
by Laurie Sullivan, Staff Writer @lauriesullivan, January 26, 2017 Reaching new customers using prospecting is on the rise. IgnitionOne note in its Q4 2016 Digital Marketing Report a shift in the amount that marketers spent in targeting ads — also known as remarketing — to consumers who have visited a site before, to a … Continue reading Data Suggests Brands Tie Search To ‘Prospecting,’ Programmatic Tactics
