Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. Glenn Gabe on May 5, 2017 While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. That almost always requires a thorough site crawl (typically several crawls over the life of an engagement). … Continue reading Don’t underestimate the power of advanced filtering when analyzing crawl data
Shoshi Weinstein — May 2, 2017 — May 2, 2017 Introduction Your company’s marketing team has done a great job bringing in new leads to your CRM, and now it’s your turn to make some sense out of an overwhelmingly long list of new contacts. Depending on the landing page a given new prospect filled … Continue reading 4 Steps to Taking Your Data Enrichment Strategy to the Next level
Ruby Rusine — April 27, 2017 Follow @SocialSMktg— April 27, 2017 Teens Social Media Behavior To not be on social media would be to your business’ peril. It is truly the wave of the future. It continues to evolve, but then, you know that already. Stop dragging your feet. Be there already! You want leads … Continue reading Social Media Statistics: How to Make Use of Data for Your Business
Ben Gallant — April 21, 2017 — April 21, 2017 User experience (UX) on a website is obviously important. This fact is drilled into every Web developer and designer, every inbound marketer, and every digital creative from day one. Just how important is UX? According to one commonly cited study, 88 percent of users are … Continue reading Understanding Heat Maps: What Data Can Tell You About Your Website User Experience
Nicola Faulkner — April 10, 2017 — April 10, 2017 Behavioural targeting is where you target individuals with relevant and timely messages based on their behaviour with your business. It sounds simple, but what data can you use to develop your email marketing strategy and send emails your customers will be interested in? We’re all … Continue reading 3 Data Sources for Advanced Behavioural Emails
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact
Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017 Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success
One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data
Ruth Stevens — April 5, 2017 Follow @RuthPStevens— April 5, 2017 Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely … Continue reading To Get the Best Prospecting Data, Use a Broker
