Tag Archives: Data

Why marketers should embrace data privacy, not view it as an obstacle

Privacy

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle →

Marketers want more data, analytics, tech for improved personalization [Study]

Marketing and Sales Relationship

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study] →

Consumers believe brands benefit more from personal data sharing than they do

Branding Lessons

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do →

The most important skills for tomorrow’s CMO: Data analysis, privacy and security

Content Management

CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security →

Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it

Facebook Advertisement

The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it →

Location data 101: A primer for marketers

Local Marketing Strategy

Understand how location data can be used for efficient, effective and responsible marketing. Taylor Peterson on August 19, 2019 In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. But driving an effective multi-touchpoint strategy has its unique challenges – and oftentimes, our strategies are … Continue reading Location data 101: A primer for marketers →

Data Suggests 94% Of Searches Send People To Alphabet Properties

Statistics

Data Suggests 94% Of Searches Send People To Alphabet Properties by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2019 Marketers that helped Google build its empire shouldn’t be surprised to learn that 50.33% of searches on Google ended without a click during the second quarter in 2019 — the vast majority organic — and 94% … Continue reading Data Suggests 94% Of Searches Send People To Alphabet Properties →

Twitter to stop offering advertisers access to 3rd party data sources next year

Twitter Advertisement

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year →

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