Tag Archives: Data

Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases

Workplace Evolution

Ryan Ayers — October 8, 2019 Follow @TheBizTechGuru HR professionals can promote diversity and inclusion by leveraging technology that eliminates hiring bias. The technological revolution is still in play. However, it’s already sparking a new kind of revolution – diversity and inclusion. At the beginning of the tech industry diversity revolution, social advocates pointed out … Continue reading Innovating an Inclusive Workspace: Data Tools Can Help Recruiters Address their Gender Biases →

MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

Marketing Platforms

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Paul Taylor on October 7, 2019 at 4:04 pm Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going … Continue reading MarTech Overtime: Why a marketing data re-architecture creates more agile marketing →

Better data vs. big data: The importance of taking a lean data approach

Big Data Utilization

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019  Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach →

Why Customer Product Data is the Key to Unlock Your Business Potential

Product Management

Hassan Mansoor — September 25, 2019 Follow @Hassan_Mansoor1 rawpixel / Pixabay Did you know that 90% of the world’s data was created over the last three years? That presents evidence of rapid advancement and it’s no wonder that businesses are struggling to keep up. However, if you can wrap your head around the fact that … Continue reading Why Customer Product Data is the Key to Unlock Your Business Potential →

The pitfalls of surveys and other data traps that could be hurting your marketing

Surveys

Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing →

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Local Marketing Strategy

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing →

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