In addition to rolling out its new image creator, the company announced $2.5 million in seed funding from Venture51 and K5 Ventures. Amy Gesenhues on June 19, 2015 Content creation platform Visage has secured $2.15 million in seed funding from Venture51 and K5 Ventures, in addition to launching its web-based “do-it-yourself” tool for creating branded … Continue reading Content Creation Platform Visage Launches Web-Based DIY Tool For Creating Data Graphics
Mark IrvineJune 9, 2015 Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each … Continue reading The Most (& Least) Expensive States for PPC – New Data
Think you’re too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips. Chris Marentis on June 8, 2015 Who would have predicted that small businesses would need to become online marketing savvy … Continue reading How Busy Local Businesses Can Leverage Data &Technology For Content Marketing
Pete GraceyJune 7, 2015 There’s no way around it: Sales forecasting is guess work for some executives. However, in reality, those guesses should be based on fact. Many people make their living from educated guesses in gambling such as blackjack, horse racing, and March Madness pools. But let’s be serious for a moment: your sales … Continue reading How Sales Data Improves (Or Impairs) Your Sales Forecast
Dan SteinerJune 7, 2015 Preventive Protection Every day large companies send and receive an enormous amount of data online. This method of data transferring is quick, convenient, and cost-efficient. Unfortunately, it also provides an easy target for data thieves. Due to this, many large businesses are taking preventive steps to ensure these attacks can be … Continue reading 4 Ways Companies Are Improving Data Security
Amanda NelsonJune 6, 2015 In a recent RingLead webinar, Jeff Soriano, Director of Demand Generation at SocialFlow, and Paul Dunay, award-winning B2B marketing expert and author, discussed the importance of social data for marketing success in a Q&A, panel-style webinar. I was honored and excited to be a part of it, and if you missed … Continue reading Marketing Experts Answer Your Burning Questions About Social Data
Victoria VessellaJune 6, 2015 Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient data collection system in place is vital for the survival and growth of any business. Employees should have the ability to gather data about … Continue reading How Real-Time Data Collection Can Improve Your Bottom Line
Rachel SerpaJune 5, 2015 “Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you’re collecting, then you just have a pile of data, you don’t have big data.” Believe it or not, these words were spoken by Facebook’s VP of Infrastructure Engineering … Continue reading It All Starts with Identity: How To Better Manage Your Marketing Data
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
Paul DunayMay 30, 2015 Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short tenure. At the bottom of the corporate trough, the figure of 48 months was bandied about regularly. According to a recent Forbes article, … Continue reading Social Data Can Add Years To CMO’s Short Tenure
