Are you using intent data as effectively as you could be? Columnist James Green breaks down the hurdles marketers face in using intent data to its full potential. James Green on July 13, 2015 Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly … Continue reading Reach Your Maximum Potential With Intent Data
Priya Florence ShahJuly 11, 2015 Data, data, data. There’s so much of it around nowadays. There’s data on every aspect of online life. Except perhaps, whether Jon Snow will return in Season 6 of Game of Thrones. So, almost everything. But just what does this data mean to you, and how can you use it … Continue reading Social Media Data You Can Use To Transform Your Business Now
Juli DuranteJuly 10, 2015 Pop-up ads are often employed by websites trying to push ad content to the forefront of a visitor’s attention. Pop ups established their priority in the 1990s and 2000s, with the first browser-based pop-up blockers emerging in the early 2000s. Their cousin, the hover ad (also known as the lightbox ad), … Continue reading Do Pop-up Ads Actually Work? Here’s the Data You Need
Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Jeff SorianoJuly 2, 2015 Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay, on a RingLead webinar to discuss the topic of using social data as a B2B marketer, as well as how to avoid … Continue reading 3 Smart Ways to Maximize Marketing with Social Data
Nathan SikesJune 30, 2015 Its well past midnight and the only light visible is the gentle glow of your computer screen. The only sounds, the clicks and taps of your keyboard and mouse. This is the third consecutive night you’ve worked into the darkness trying to solve the puzzle. Your eyes dried by the computer … Continue reading The Missing Link – Analyzing Qualitative Data
Brian HonigmanJune 24, 2015 According to Econsultancy, only 20% of marketers use behavioral triggers to complement their email marketing strategies. “The technical hurdles to implementation have been really difficult in the past and the types of triggers that are truly meaningful were not quite scalable with previous technology sets,” said Fayez Mohamood, CEO of Bluecore. … Continue reading How to Drive ROI from Your Data with Triggered Emails
Joakim NilssonJune 23, 2015 If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Twitter has emerged, perhaps unsurprisingly, as the platform that journalists love to use. It’s … Continue reading How Journalists Can Use Social Data to Create Must-read Content
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
