Tag Archives: Data

How To Use Intent Data to Target Real Buyers

Ellie PreyerSeptember 30, 2015 What’s true today is not necessarily going to be true tomorrow or six months from now when it comes to your buyers. It’s a fact; your prospects and their priorities change over time. So how do you anticipate your customers’ demands and be the first to address them? Mike Burton, co-founder … Continue reading How To Use Intent Data to Target Real Buyers →

Activate Data To Engage The Right Individual

Big Data Utilization

With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015 People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual →

Big Data Makes For Better Outbound Marketing

Big Data Utilization

Don’t let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times. Victoria Godfrey on September 21, 2015 Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound campaigns to methods designed to bring the business to … Continue reading Big Data Makes For Better Outbound Marketing →

Your Data Exhaust May Precede You

Data Driven Techniques

Personal Branding BlogSeptember 20, 2015 Data Exhaust and You! You are what you excrete. This may be an unpalatable thought, but it’s as true in what we eat as in what we consume on the internet. What we spew out from our internet interactions is fodder for the Social Media apps, tools, and websites we … Continue reading Your Data Exhaust May Precede You →

E-comm 101: Safely Handle Your Customers’ Data

eCommerce

Bill FaethSeptember 18, 2015 Do You Have the Right Precautions in Place to Protect Your Customers? So, you’ve got a product that you want to sell online. Although it may seem easy to just create a site using Shopify and install PayPal as a payment option, setting up an e-commerce site is just the beginning. … Continue reading E-comm 101: Safely Handle Your Customers’ Data →

Lacking a Data Strategy That Makes Sense?

Data Driven Techniques

Leah KlingbeilSeptember 14, 2015 The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts, better understand their customers, hit targets, and grow their business. The part that most miss, is the importance of having an effective data strategy in place. That strategy should outline your … Continue reading Lacking a Data Strategy That Makes Sense? →

Search, Data, Targeting And The Sci-Fi Geek

Ad Targeting

Todd Ulise, (September 11, 2015) Combining search with behavior lays the groundwork for intelligent and knowledgeable technology that some might think a bit additive. Since I am a bit of a SciFi geek, this article will explain how. Let’s start by changing the name “search” to “intent-driven marketing” (IDM), which is something advocated at the … Continue reading Search, Data, Targeting And The Sci-Fi Geek →

Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

Customer Relationship Managemnet

Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand. Josh Manion on September 2, 2015 What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that beat expectations, … Continue reading Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships →

Headache Or Opportunity? The Profusion Of Marketing Data

Marketing Guide

As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan. Scott Vaughan on August 31, 2015 Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data … Continue reading Headache Or Opportunity? The Profusion Of Marketing Data →

Where Can Marketers Find The Best Customer Data? Under Their Noses

Marketing Campaigns

Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015 Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses →