Joel WindelsOctober 27, 2015 This is the third and final part in a series on the changing trends in social data, and how three key areas must be considered whenever social technologies are used to derive insights. Part one: volume of data Part two: variety of data That social media has transformed the speed of … Continue reading Recognizing The Velocity Of Social Data
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist
Joel WindelsOctober 18, 2015 This is the second part in a series on the changing trends in social data (read the first in the series here), and how three key areas must be considered whenever social technologies are used to derive insights. Part Two: Variety. Social media is, in essence, still immature. Though we’ve observed … Continue reading Commentary: Understanding The Variety Of Social Data
Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels
Mike BakerOctober 12, 2015 Our Marketing VP, Joe Chernov, had a brief spell of Twitter fame in the fall of 2013 when he posted this tweet in response to a sales rep asking him what the best time to call him was: The best time to call me is email. — Joe Chernov (@jchernov) October … Continue reading New Data on the Best Time to Send Sales Emails
ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
By Lyena Solomon October 6th, 2015 When running a campaign, you would want to track performance of campaign pages. When optimizing a website, you will need to evaluate performance of a content category on your site or a set of pages. There are a couple of ways you can do it. First step is to set … Continue reading How To Get Data For A Specific List Of URLs In Google Analytics
Larisa BedgoodOctober 5, 2015 It’s the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the … Continue reading How Big Data Drives Digital Marketing Success
by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Annie BustosOctober 4, 2015 Cloud-based technologies are transforming many areas of the enterprise, from sales management to data storage. The supply chain is one area where cloud-based data is able to streamline processes and lower costs. Both of these efforts can be accomplished without a detrimental effect on the customer’s satisfaction, in fact they often … Continue reading 7 Best Practices for Using Supply Chain Data
