Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example. Brent Sleeper on August 21, 2017 Championing the power of great customer experience (CX) to improve key benchmarks and business results is becoming a … Continue reading It’s ‘dark matter’ that defines a great CX
by Greetje den Holder Follow @GdenHolderSeptember 30, 2016 The dark social is social content shared through private channels, rather than public platforms where posts can be seen and shared openly by a wide circle of people. The term was first described by Alexis C. Madrigal and examples include e-mail communications or chats on messaging apps. … Continue reading 4 Surprising Facts About the Dark Social
by Lacy Boggs Follow @blogspiration42September 12, 2016 Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook. Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and … Continue reading Is Your Blog Promotion Strategy Stuck in the Dark Ages?
by Gillian SontzAugust 7, 2016 One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects … Continue reading 4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark
by Laura Donovan June 15, 2016 Follow @thewordproJune 15, 2016 One of the most underutilized feature Facebook offers for businesses are Dark Posts (or unpublished posts.) This tool was rolled out over 3 years ago and is one of the most underutilized features that Facebook has to offer for advertising purposes. But, what exactly is … Continue reading Come to the Dark Side: Using Facebook Dark Posts
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
Jonathan BrightOctober 15, 2015 A recent podcast by US social media influencer Pam Moore got me thinking. Pam explains the dangers of lazy content marketing – creating and sharing cursory articles with little value, regurgitating these sorts of articles just for the sake of having more content on your site, and not serving the needs … Continue reading Let’s Not Risk a Return to SEO’s Dark Ages
Miguel ConnerAugust 17, 2015 There is no shortage of content on the mental and emotional hazards of social media, all readily found in…uh…social media. Yet this dark cloud is getting darker by recent studies, supported by qSample’s own finding. It’s casting a larger shadow over a medium that once was believed as the great democratizer … Continue reading The Dark Side of Social Media Just Got Darker
Nikhil SharmaJuly 6, 2015 You create content to be shared in order to achieve specific, and measurable results; often directing people back to your website. Understanding which of your pieces of content is shared and by whom helps you create more valuable work. But how do you track people who hyperlink a URL to your … Continue reading Why Fortune 500 CMOs Love Dark Social
Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
