by Don Purdum May 7, 2016 Follow @donpurdumMay 7, 2016 Last week at an event John asked me straight up; “Don, over the last year my small business has struggled to gain new clients. It’s never been a problem before but if I don’t figure this out my business will fail and I don’t want … Continue reading HELP! I Need More Paying Customers or My Small Business Will Fail
by Bob Apollo May 5, 2016 Follow @bobapolloMay 5, 2016 Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these simple characteristics are hopelessly inadequate predictors of which specific organisations you should focus your marketing and sales energies on. That’s because in any complex B2B sales environment, … Continue reading Identifying Your Ideal Customers
by Nashiha Pervin May 1, 2016May 1, 2016 As a brand and online retailer, do you ever step into your customer’s shoes? And by that I mean, do you ever walk in their footsteps and travel through their online shopping journey? See, if you did, you might be pretty taken back by all the things … Continue reading 5 Ways to Help (Not Hinder) Your Online Customers
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
by Hephzy Asaolu April 21, 2016 Follow @http://twitter.com/hephzysocialApril 21, 2016 It has always been your desire to convert more of your audience to paying customers. You have valuable content on your website to help solve their problem. You have calls-to-action in all necessary areas of your website to get them to subscribe. But it is … Continue reading How to Use Webinars to Quickly Turn Your Readers and Subscribers Into Customers
by Melissa Chu April 16, 2016April 16, 2016 So, here’s how it works: You start a site, grow a mailing list, and then your loyal fans contact you for freelance work. The money comes in. At least, that’s supposed to be what happens. But what if your readers and your clients are two completely different … Continue reading What You Should Do If Your Blog Followers Aren’t Your Customers
by Tricia Morris April 13, 2016 Follow @paratureApril 13, 2016 As any brand or organization that’s implemented a customer self-service offering knows, build it and they will come. But will they be pleased when they get there? Satisfied when they leave? Forrester estimates that an average of $ 22 million is spent annually in unnecessary … Continue reading For Self-Service Success: Focus on Customers First, Not Cost Savings
by Andrew Gazdecki April 6, 2016 Follow @biznessappsApril 6, 2016 Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post. Additionally 57% of companies survived reported that they have gained new customers from a blog. … Continue reading 8 Tips To Avoid Customers Falling Asleep Reading Your Blog
by Young Entrepreneur Council April 1, 2016 Follow @YECApril 1, 2016 What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that each … Continue reading 11 Reasons Your Customers Are Abandoning Their Online Shopping Carts
Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized
