by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Amanda Oliver May 12, 2016May 12, 2016 Welcome to the part deux of our four part series on how mobile is the format of the future. From the importance of mobile generally, we now look to mobile video as offering further proof that the revolution will be mobilized. YOU WANT TO BE WHERE THE … Continue reading Ready For Your Close-Up? Mobile Video Is Where Your Customers Are
by Jessica Lunk May 10, 2016 Follow @jessicalunkMay 10, 2016 Snapchat is the photo-sharing app that lets users send vanishing content to their friends and followers. These photo or video “snaps” can be viewed for up to 10 seconds before disappearing from the screen – with the caveat that recipients can save snaps or capture … Continue reading Can Snapchat Help You Reach More Customers?
by John Hoholik May 12, 2016 Follow @STARTEKGlobalMay 12, 2016 The rise of ad blocking and consumers’ growing mistrust of sponsored content is a clear indicator that customers want more control over their online experience. They’re tired of brands pushing marketing messages at them on every possible channel, especially when the content is not personalized … Continue reading How to Authentically Engage with Customers on Social Media
by Don Purdum May 7, 2016 Follow @donpurdumMay 7, 2016 Last week at an event John asked me straight up; “Don, over the last year my small business has struggled to gain new clients. It’s never been a problem before but if I don’t figure this out my business will fail and I don’t want … Continue reading HELP! I Need More Paying Customers or My Small Business Will Fail
by Bob Apollo May 5, 2016 Follow @bobapolloMay 5, 2016 Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these simple characteristics are hopelessly inadequate predictors of which specific organisations you should focus your marketing and sales energies on. That’s because in any complex B2B sales environment, … Continue reading Identifying Your Ideal Customers
by Nashiha Pervin May 1, 2016May 1, 2016 As a brand and online retailer, do you ever step into your customer’s shoes? And by that I mean, do you ever walk in their footsteps and travel through their online shopping journey? See, if you did, you might be pretty taken back by all the things … Continue reading 5 Ways to Help (Not Hinder) Your Online Customers
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
by Hephzy Asaolu April 21, 2016 Follow @http://twitter.com/hephzysocialApril 21, 2016 It has always been your desire to convert more of your audience to paying customers. You have valuable content on your website to help solve their problem. You have calls-to-action in all necessary areas of your website to get them to subscribe. But it is … Continue reading How to Use Webinars to Quickly Turn Your Readers and Subscribers Into Customers
by Melissa Chu April 16, 2016April 16, 2016 So, here’s how it works: You start a site, grow a mailing list, and then your loyal fans contact you for freelance work. The money comes in. At least, that’s supposed to be what happens. But what if your readers and your clients are two completely different … Continue reading What You Should Do If Your Blog Followers Aren’t Your Customers
