How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience. James Green on June 13, 2016 Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an … Continue reading Creating the VIP treatment for your customers
by Marina Iermolaieva June 12, 2016 Follow @MareaquaJune 12, 2016 One of the biggest issues with online business concerns is coming in touch with their consumers in a more direct way. You do not have a shop, where you can welcome them and lure them with your fancy decor, well-organised show pieces, welcoming and knowledgeable … Continue reading Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable
by Victor Ijidola June 11, 2016June 11, 2016 Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of … Continue reading 4 Easy Ways to Get Your Customers To Provide Case Studies
by Stephen Sheinbaum June 9, 2016June 9, 2016 Small businesses have many tools available to them to help reach customers and prospects. They can advertise in traditional newspapers or online. They can send mailers to targeted zip codes or use social media to identify specific interest groups. If your business is going to advertise online, … Continue reading How to Leverage Google Advertising to Reach More Customers
by Louis Foong June 4, 2016 Follow @thealeagroupJune 4, 2016 I talk a lot on this blog about how to attract new customers – how to draw them in and nurture the relationship until it is time to close the deal. I thought we could all use a smile this week, so today, just for … Continue reading 4 Customers That You Don’t Want! [Infographic]
by Don Purdum June 3, 2016 Follow @donpurdumJune 3, 2016https://donpurdum.podbean.com/mf/play/tjxqb8/Increase_SEO_Traffic_-_The_Missing_Links_Between_Google_and_Your_Customers.mp3 If you want to Increase SEO traffic, it seems more challenging than ever with the constant evolution and changes from Google. What are the real missing links between a search engine, your customers and your website? How your potential customers are searching is changing rapidly. … Continue reading Increase SEO Traffic: The Missing Links Between Google and Your Customers
by Nicola Faulkner June 2, 2016June 2, 2016 We’ve previously talked about the different email campaign ideas to help you develop your overall email marketing strategy, and this included targeted birthday emails. Birthday emails are one of the most effective email marketing campaigns you can send and are often a quick win for businesses with … Continue reading Nurturing Your Customers With Birthday Emails
by Harry Rollason June 1, 2016June 1, 2016 Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online and mobile presences, making customers’ experiences increasingly enjoyable, easy, and appealing to the eye. Historically, customer service … Continue reading A Comprehensive Guide to Understanding Social Media Customers
by Ian Williams May 21, 2016 Follow @CustExpManMay 21, 2016 Over the past few years, there has been quite a bit of discussion about the principle of sacking or firing customers. A recent article by Adrian Swinscoe that asks whether we should fire, rate or educate customers reminded me of a personal view that I … Continue reading Firing Customers – Are We Looking At This Right?
by BusinessVibes May 18, 2016 Follow @businessvibesMay 18, 2016 Your website is the cornerstone of your marketing efforts. You want it to get attention and inspire people to take action and become your customers. All too often, though, business owners make website mistakes that keep visitors from really engaging, and the result is a high … Continue reading 10 Great Ways to Create a Website That Engages Your Customers
