Tag Archives: Customers

Customers vs. Micro-Influencers

by Imani Mixon July 24, 2016 Follow @ImaniMixonJuly 24, 2016 Let’s say that your brand has $ 10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $ 10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most … Continue reading Customers vs. Micro-Influencers →

7 Steps for Building an Ecommerce Site Customers Can Trust

eCommerce

by Maricel Rivera July 17, 2016 Follow @rivera_writesJuly 17, 2016 “Security should be a priority for ecommerce sites, but it looks like the lesson of 2014 was not learned,” said Hackmageddon’s Paolo Passeri in a January 2016 blog post. His analysis of 2014 and 2015 cyber attacks data reveals findings that aren’t particularly new to … Continue reading 7 Steps for Building an Ecommerce Site Customers Can Trust →

Turning Loyal Customers into Brand Advocates

Customer Engagement

by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates →

Techniques to Recapture the Eyes of Your Customers through Email

Email Marketing Optimization

by Christopher Austin July 13, 2016July 13, 2016 Small business owners should know that getting valuable customers to like what they’re selling is tough. And yet, it’s not something impossible to attain. How should startups design their marketing campaigns to grab attention? In case you’re used to sending emails to your subscribers in plain text, … Continue reading Techniques to Recapture the Eyes of Your Customers through Email →

How to Keep Existing Enterprise Customers Happy

Customer Satisfaction

by Danny Wong July 12, 2016 Follow @dannywong1190July 12, 2016 Big fish enterprise customers are a dream to chase given the high dollar values of their accounts, but due to long sales cycles and high acquisition costs, some B2B businesses may lose money on short-term engagements and only achieve profitability on the account when the … Continue reading How to Keep Existing Enterprise Customers Happy →

5 ways to attract more talent — and more customers

Talent Hiring

Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business. Chris Marentis on July 11, 2016 The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor survey, 93 … Continue reading 5 ways to attract more talent — and more customers →

The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn

LinkedIn Utilization

by John Nemo July 10, 2016 Follow @JohnNemoPRJuly 10, 2016 Here’s a fast and efficient way to both personalize AND automate your invitations when connecting with potential customers on LinkedIn! Dale Carnegie said it best: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” When you … Continue reading The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn →

Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush

eCommerce Experience

by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush →

What Times Should You Reach Out to Potential Customers?

Customer Attraction

by Hana LaRock July 1, 2016July 1, 2016 Your company’s CRM is a key component of reaching success. Closing in on leads is one thing, but achieving loyal customers is really instrumental to growing your business. If you want to lock in leads while also maintaining good rapport with you current customers, time is of … Continue reading What Times Should You Reach Out to Potential Customers? →

Target Google: How To Hit Customers Where They Shop

Google Tools

by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop →