Tag Archives: Customers

How to Keep Existing Enterprise Customers Happy

by Danny Wong July 12, 2016 Follow @dannywong1190July 12, 2016 Big fish enterprise customers are a dream to chase given the high dollar values of their accounts, but due to long sales cycles and high acquisition costs, some B2B businesses may lose money on short-term engagements and only achieve profitability on the account when the … Continue reading How to Keep Existing Enterprise Customers Happy →

5 ways to attract more talent — and more customers

Talent Hiring

Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business. Chris Marentis on July 11, 2016 The problem: Home services businesses are facing growth challenges because they are failing to attract talent. In a recent HomeAdvisor survey, 93 … Continue reading 5 ways to attract more talent — and more customers →

The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn

LinkedIn Utilization

by John Nemo July 10, 2016 Follow @JohnNemoPRJuly 10, 2016 Here’s a fast and efficient way to both personalize AND automate your invitations when connecting with potential customers on LinkedIn! Dale Carnegie said it best: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” When you … Continue reading The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn →

Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush

eCommerce Experience

by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush →

What Times Should You Reach Out to Potential Customers?

Customer Attraction

by Hana LaRock July 1, 2016July 1, 2016 Your company’s CRM is a key component of reaching success. Closing in on leads is one thing, but achieving loyal customers is really instrumental to growing your business. If you want to lock in leads while also maintaining good rapport with you current customers, time is of … Continue reading What Times Should You Reach Out to Potential Customers? →

Target Google: How To Hit Customers Where They Shop

Google Tools

by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop →

10 Biggest Email Marketing Turnoffs for New Customers

Email Marketing Mistakes

by Young Entrepreneur Council June 24, 2016 Follow @YECJune 24, 2016 1. Broken Links or Formatting Issues First impressions are key, and if your new customer email has a formatting error or broken link you can likely say goodbye to their business. Quadruple check your email template to be certain information like names and phone … Continue reading 10 Biggest Email Marketing Turnoffs for New Customers →

What Do You Do When Your Customers Are Afraid To Shop Online?

eCommerce Experience

by Alex Birkett June 24, 2016June 24, 2016 You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug … Continue reading What Do You Do When Your Customers Are Afraid To Shop Online? →

A Customer’s PPC Journey: Using Conversion Attribution to Map It

PPC Strategies

by Stephen Claridge June 26, 2016June 26, 2016 The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. The paths people take online can be winding and without purpose. Most people are guilty … Continue reading A Customer’s PPC Journey: Using Conversion Attribution to Map It →