CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
by Christopher Jan Benitez June 20, 2016 Follow @christopherjanbJune 20, 2016 Image by StartupStockPhoto at Pixabay Running an e-commerce store? It is all about giving a memorable and meaningful experience to your potential customers. This takes more than just overall site design, great content, and ease of navigation. You also need to optimize your customer … Continue reading 5 Ecommerce Tools That Will Make Your Customers Happy
by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board. Loretta Jones on June 17, 2016 It’s no secret that it’s more expensive to try to attract new customers than it is to … Continue reading Bring your “dead” customers back to life
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience. James Green on June 13, 2016 Imagine the ultimate online shopping experience: An hour after you search online for a pair of shoes for an … Continue reading Creating the VIP treatment for your customers
by Marina Iermolaieva June 12, 2016 Follow @MareaquaJune 12, 2016 One of the biggest issues with online business concerns is coming in touch with their consumers in a more direct way. You do not have a shop, where you can welcome them and lure them with your fancy decor, well-organised show pieces, welcoming and knowledgeable … Continue reading Top 5 Packaging Options to Help You Make Your Customer’s Product Experience More Memorable
by Victor Ijidola June 11, 2016June 11, 2016 Case studies are a goldmine for businesses when it comes to sales. In fact, according to the Content Marketing Institute and MarketingProfs 2016 B2B content marketing report, 65% of B2B companies say case studies are even more effective than blog posts, videos, infographics and other forms of … Continue reading 4 Easy Ways to Get Your Customers To Provide Case Studies
by Stephen Sheinbaum June 9, 2016June 9, 2016 Small businesses have many tools available to them to help reach customers and prospects. They can advertise in traditional newspapers or online. They can send mailers to targeted zip codes or use social media to identify specific interest groups. If your business is going to advertise online, … Continue reading How to Leverage Google Advertising to Reach More Customers
