by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
by Young Entrepreneur Council June 24, 2016 Follow @YECJune 24, 2016 1. Broken Links or Formatting Issues First impressions are key, and if your new customer email has a formatting error or broken link you can likely say goodbye to their business. Quadruple check your email template to be certain information like names and phone … Continue reading 10 Biggest Email Marketing Turnoffs for New Customers
by Alex Birkett June 24, 2016June 24, 2016 You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug … Continue reading What Do You Do When Your Customers Are Afraid To Shop Online?
by Stephen Claridge June 26, 2016June 26, 2016 The importance of being available in the sea of information on the web has caused many companies to shift investments in sales to marketing. The quest for a conversion turns to advertising. The paths people take online can be winding and without purpose. Most people are guilty … Continue reading A Customer’s PPC Journey: Using Conversion Attribution to Map It
CMO Jennifer Astle is leveraging her retail marketing background to bring a more personalized customer experience to the banking industry. Amy Gesenhues on June 23, 2016 at 12:10 pm As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand — and team — around three core pillars: personalization, transparency … Continue reading A CMO’s View: How College Ave uses personalization to connect with customers
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
by Christopher Jan Benitez June 20, 2016 Follow @christopherjanbJune 20, 2016 Image by StartupStockPhoto at Pixabay Running an e-commerce store? It is all about giving a memorable and meaningful experience to your potential customers. This takes more than just overall site design, great content, and ease of navigation. You also need to optimize your customer … Continue reading 5 Ecommerce Tools That Will Make Your Customers Happy
by Guest Post June 19, 2016June 19, 2016 In e-commerce, there are different types of shoppers who need to be approached in different ways. Understanding your audience’s expectations will help you create a better on-site experience, keep your customers for longer and earn their loyalty so that they return over and over again. Let’s imagine … Continue reading 5 Ways to Win Back Your Customer’s Attention
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board. Loretta Jones on June 17, 2016 It’s no secret that it’s more expensive to try to attract new customers than it is to … Continue reading Bring your “dead” customers back to life
