If smart assistants like Amazon’s Alexa make it easy to reorder products, how can brands get people to try out something new? Tim Peterson on January 6, 2017 The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try … Continue reading Alexa, can you acquire new customers for marketers?
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing
Klari Nemeth — December 5, 2016 — December 5, 2016 The healthy lifestyle industry is booming as more and more people are beginning to care proactively about their physical and emotional well-being. In particular, sports apparel sales have jumped 42% to $ 270 billion from 2008 to 2015. But although there’s a higher demand for … Continue reading How to Tailor a Loyalty Program for Your Sporty Customers
Jana Barrett — December 5, 2016 Follow @_janabarrett— December 5, 2016 You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true). But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention … Continue reading Retaining Customers in the Age of Dying Brand Loyalty
Stephanie Heitman — November 30, 2016 Follow @stephheitman— November 30, 2016 Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep … Continue reading 6 Ways to Cozy Up to New Customers After Small Business Saturday
Mike Brooks — November 29, 2016 Follow @michaelsbrooks— November 29, 2016 If you’re selling, marketing or running a business, you probably already do and should have many channels and methods for getting customers. The best ones connect the dots from their ads to website to social media to everything else they do to get attention … Continue reading The Best Way To Get Customers (And How Social Media Makes It A Snap)
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business. Jeffrey L. Cohen on November 28, 2016 You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a … Continue reading The filter bubble: it won an election and can help you win customers
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Amazon has 40% share of the global online shopping market. Not only a smart pricing strategy allowed them to achieve such results, but also the fact that they are already offering their customers unique type of services that will be indispensable in the future. … Continue reading The eCommerce Trends for 2017 That Can Help You Attract More Customers Today
Jim Berardone — November 22, 2016 — November 22, 2016 Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. The comparative insights from benchmarking motivate customers to make changes that … Continue reading 7 Strategies to Benchmark SaaS Customers to Success
