Jana Barrett — December 5, 2016 Follow @_janabarrett— December 5, 2016 You’ve probably heard that it’s cheaper to keep a current customer than to acquire a new one (which is true). But few companies realize just how much customer retention can impact the bottom line. According to research from Bain & Co, increasing customer retention … Continue reading Retaining Customers in the Age of Dying Brand Loyalty
Stephanie Heitman — November 30, 2016 Follow @stephheitman— November 30, 2016 Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep … Continue reading 6 Ways to Cozy Up to New Customers After Small Business Saturday
Mike Brooks — November 29, 2016 Follow @michaelsbrooks— November 29, 2016 If you’re selling, marketing or running a business, you probably already do and should have many channels and methods for getting customers. The best ones connect the dots from their ads to website to social media to everything else they do to get attention … Continue reading The Best Way To Get Customers (And How Social Media Makes It A Snap)
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business. Jeffrey L. Cohen on November 28, 2016 You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a … Continue reading The filter bubble: it won an election and can help you win customers
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Amazon has 40% share of the global online shopping market. Not only a smart pricing strategy allowed them to achieve such results, but also the fact that they are already offering their customers unique type of services that will be indispensable in the future. … Continue reading The eCommerce Trends for 2017 That Can Help You Attract More Customers Today
Jim Berardone — November 22, 2016 — November 22, 2016 Customer benchmarking — the practice of identifying where a customer can improve or is already doing well by comparing to other customers – helps Customer Success Managers to deliver unique value to their customers. The comparative insights from benchmarking motivate customers to make changes that … Continue reading 7 Strategies to Benchmark SaaS Customers to Success
Nick Terket — November 23, 2016 — November 23, 2016 I recently read Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds, and Actions.” It’s a terrific book with great insights for capturing customers’ attention. That enchantment should include your on-hold marketing. Guy Kawasaki’s book “Enchantment: The Art of Changing Hearts, Minds and Actions” … Continue reading Enchanted On-Hold Marketing Produces Loyal Customers
by Sean Hargrave, Staff Writer, November 17, 2016 It may not be the most surprising news, given that quarterly sales of smartphones outnumber annual PC shipments, but for the record, last month was the tipping point when the majority of Web viewing was mobile rather than desktop. That’s according to data from Statcounter widely reported his morning. … Continue reading Customers Are Living in A Mobile-First World — Is Your Marketing?
November 5, 2016, Joe Castro According to Hubspot, the buyer’s journey consists of three stages: Awareness Stage: The buyer realizes they have a problem Consideration Stage: The buyer defines their problem and researches options to solve it. Decision Stage: The buyer chooses a solution I completely agree with the buyer’s journey. Many times, there is … Continue reading How to Leverage Paid Media for the Entire Customer’s Journey
by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
