Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage. Justin Dunham on February 1, 2017 I have bad news for anyone trying to market to me. There’s a high probability I don’t … Continue reading Robots are the gatekeepers to your customers
Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers
Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers
Dennis Muigai — January 18, 2017 — January 18, 2017 Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use … Continue reading Making Customers Feel Special: A Guide to Email Personalization
Christopher Moore — January 17, 2017 Follow @cjmoore— January 17, 2017 Successful e-commerce is not only about conversions – it’s about getting those clients to make a repeat purchase. Our guide will show you how to do just that. As on online merchant, you know that the battle to win conversions is exhausting. And that’s … Continue reading 14 Ways to Get Your E-Commerce Customers to Make a Repeat Purchase
by Dave Morgan, Featured Contributor, January 12, 2017 The following was previously published in an earlier edition of Online Spin. Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources … Continue reading Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Scott Barnett — January 15, 2017 Follow @scottabarnett— January 15, 2017 Online advertising is a massive market, and getting larger every year. Undoubtedly, the number of emails in your Inbox that stress how to best acquire customers online via advertising is also increasing. I recently got an email that had some of the following information: … Continue reading How to (Not!) Acquire Customers Online
Alexa Lemzy — January 14, 2017 — January 14, 2017 More than half of all American adults (68%) own smartphones. And do you know what the most popular smartphone feature is? Texting. A staggering 97% of smartphone owners use their phone to text versus 75% who check social networks and 47% who play games. Many … Continue reading 6 Ways To Use SMS To Engage Your Customers
Amanda Strouse — January 14, 2017 — January 14, 2017 Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and … Continue reading 6 Ways to Use Instagram Stories to Get More Customers for Your Small Business
Chris Thomson — January 13, 2017 Follow @lammy_pie— January 13, 2017 Once upon a time, business owners would deal with pretty much every customer face to face – or at the very least speak to them on the phone – and so it was easy to solve their problems, throw in a little sales patter … Continue reading How To Stay In Touch With Your Customers in a Digital E-commerce World
