Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Warren Knight — June 27, 2017 Follow @warrenknight — June 27, 2017 According to 82% of marketers, blogging receives a positive ROI. I remember when I used to blog to promote a product, without actually generating any leads. Because a potential customer will touch a business on average eight times before purchasing, you need to … Continue reading How To Turn Visitors Into Customers Through Blogging
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers
The answers are in the data: Discover three ways analytics can help you put the pieces together. How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 … Continue reading How to solve the mystery of what your customers really want
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
Rachel Foster — June 12, 2017 Follow @CopywriterTO— June 12, 2017 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, … Continue reading 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
Kent Campbell — June 8, 2017 Follow @reputationx— June 8, 2017 Which search phrases are killing your business? Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk … Continue reading Finding Search Phrases That Keep Customers Away from Your Business
Larisa Bedgood — May 31, 2017 Follow @www.twitter.com/V12Data— May 31, 2017 Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, … Continue reading 3 Strategies to Wow Your Customers with Omnichannel Experiences
By Brandon Leibowitz May 29th, 2017 You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars on promotions and marketing campaigns to acquire new customers. … Continue reading How to Turn Your One-Time Shoppers Into Lifelong Customers
