Tag Archives: Customers

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech →

Make Your Customers Think About Your Seasonal Business Year Round

Customer Engagement

Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round →

Empathetic Websites: Knowing Your Customers Through User Personas

Customer Retention

By Michael May 23rd, 2018 More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the … Continue reading Empathetic Websites: Knowing Your Customers Through User Personas →

5 Affordable Ways to Hold On To Your Customers

Customer Engagement

Brian Sutter — May 8, 2018 Follow @SmallBizBrian — May 8, 2018 Small businesses get it. The best way to increase your revenue is to focus on your existing customers. In a recent survey of 1,100 American small business owners, 40% said they plan to increase revenue by improving existing customer experience and retention. It’s … Continue reading 5 Affordable Ways to Hold On To Your Customers →

Leverage Social Media’s Influence to Reach More Targeted Customers

Social Media Influence

Judy Caroll — May 8, 2018 Follow @JudyCaroll1 — May 8, 2018 There is no doubt that in today’s world we are always almost connected. Social media has formed an extension of the ways that we connect with people, and its reach has been truly incredible. With the latest developments in the ways we used … Continue reading Leverage Social Media’s Influence to Reach More Targeted Customers →

6 Excellent Apology Emails to Send to Your Customers

Email Personalization

Julie Morse — May 6, 2018 — May 6, 2018 It takes 12 great customer experiences to make up for a single bad one. When something goes wrong, sending a polished, professional apology letter to your customers is the first step to making it right again. Whether it’s a scheduling mishap or bug in your … Continue reading 6 Excellent Apology Emails to Send to Your Customers →

How to Gain More Customers Using a LinkedIn Engagement Strategy

LinkedIn Utilization

JoAnne Funch — May 5, 2018 Follow @joannefunch — May 5, 2018 How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is about mastering a … Continue reading How to Gain More Customers Using a LinkedIn Engagement Strategy →

How to Turn Clients and Customers Into Repeat Business

Customer Engagement

Choncé Maddox — April 27, 2018 — April 27, 2018 Free-Photos / Pixabay Every small business owner wants repeat business. Even if you’re all about the hustle, it requires a ton of active work to constantly pitch your products and services to others. Having some repeat business can provide you with a sense of security … Continue reading How to Turn Clients and Customers Into Repeat Business →

Business Websites Still Matter For New & Returning Customers

Website Guidelines

Nick Leffler — April 24, 2018 Follow @exprance — April 24, 2018 darkmoon1968 / Pixabay Business websites still matter whether for new or returning customers. Even in the world of apps, people using those apps still end up on websites most of the time. Think about it. What kind of content are your friends and … Continue reading Business Websites Still Matter For New & Returning Customers →

Powerful Strategies For Shopify Stores To Retarget Zombie Customers

Customer Targetting

Leading e-commerce brands such as Sephora, Jabong, Watchfinder invest heavily in nurturing their customers, which makes it possible for them to receive 76% of the revenue from repeat customers.