Tag Archives: Customers

9 Ways to Connect With Customers During National Small Business Week

VerticalResponse — April 18, 2018 Follow @VR4SmallBiz — April 18, 2018 The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their communities. From April 29th through May 5th, SBA hosts events and webinars to educate small … Continue reading 9 Ways to Connect With Customers During National Small Business Week →

Closing the deal with in-store customers

Customer Acquisition

After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers →

15 Biggest Email Marketing Turnoffs for New Customers

Email Marketing Mistakes

Young Entrepreneur Council — April 2, 2018 Follow @YEC — April 2, 2018 Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in … Continue reading 15 Biggest Email Marketing Turnoffs for New Customers →

How brands can engage with customers after checkout

Consumer Engagement

You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout →

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

Financial Services

Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos →

9 Tools To Encourage Customers To Pay Fast

Customer Conversion

George Beall — March 13, 2018 Follow @GeorgePBeall — March 13, 2018 Payment issues can cause major cash flow obstacles for small and large businesses alike. In a worst-case scenario, customers may simply abandon the transaction. Business Insider reports that e-commerce merchants lose almost $ 5 trillion in sales per year when customers fill virtual … Continue reading 9 Tools To Encourage Customers To Pay Fast →

How to Write Small Business Marketing Copy that Makes Customers Buy

Small Business Marketing

Matt Brennan — March 12, 2018 Follow @MattLBrennan — March 12, 2018 Free-Photos / Pixabay For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this … Continue reading How to Write Small Business Marketing Copy that Makes Customers Buy →

Get inside your customer’s head: A guide to writing irresistible calls to action

Customer Engagement

Contributor Jacob Baadsgaard looks at common search motivations and different types of CTAs you can use to motivate people so they can’t help but click. Jacob Baadsgaard on March 6, 2018 Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your … Continue reading Get inside your customer’s head: A guide to writing irresistible calls to action →

Data-Sharing Customers Want Benefits, Not Just Transparency

Data Driven Techniques

Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency →

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Conversion Rate Optimization

Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales →