Emeka ObianwuApril 11, 2015 Doc Searls is the co-author of the best-selling book The Cluetrain Manifesto and the author of The Intention Economy: When Customers Take Charge. He is the Director of Project VRM at Harvard’s Berkman Center for Internet and Society, Senior Editor of Linux Journal and the President of The Searls Group, his … Continue reading Doc Searls to Businesses: Respect Customer Data Privacy
Young Entrepreneur CouncilApril 8, 2015 What’s one overlooked strategy for improving customer surveys? 1. Gamifying Them One of the best ways to increase completion rates for customer surveys is to bring in elements of a game. Make it fast, fun and easy for them to respond, instead of asking them to slog through boring surveys … Continue reading 12 Overlooked Strategies for Improving Customer Surveys
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. Jordan Elkind on April 6, 2015 How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and … Continue reading The 7 Most Meaningful Dimensions For Customer Segmentation
Jessica KornfeindApril 3, 2015 When it comes to running a successful business, customer service is the new norm. From its roots in the first call centers ever established to the evolving social media outlets, customer service has proven that no boundary is too stiff when providing an amazing customer experience. So what exactly is an … Continue reading Quality Customer Service Is Your Key To Success [Infographic]
Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy
At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions
Business.comMarch 26, 2015 For a long time, business communication flowed in one direction: from active (some would even say overactive) marketers and advertisers to passive customers. It was the Mad Men era of eye-popping ads and jaw-dropping promotions. “Customer engagement” was largely a matter of assembling focus groups to analyze consumer preferences like a scientist … Continue reading Connecting As A Constant: How Social CRM Decodes The Customer Maze
Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty
