As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles. Scott Vaughan on May 8, 2015 Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning … Continue reading Marketing’s New Customer Nerve Center: Marketing Operations
Olivier ChoronMay 6, 2015 With 67% of customers’ buying decisions occurring digitally, before they have even engaged with you, it is ever important that your digital presence be nothing but a positive one. The social media craze presents a real opportunity not only for social selling, but also to deliver exceptional customer service. Here I … Continue reading How to Deliver Excellent Customer Service on Social Media
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions
Nadya AhmedApril 25, 2015 Ever heard the phrase ‘Get with the times’? Often used among the younger generation when describing people that aren’t on trend or up to date, this phrase isn’t too distinct from the world of customer service, because as technology has evolved it would seem that most aspects of customer service haven’t. … Continue reading Technology Has Changed. Why Hasn’t Customer Service?
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Katie CooperApril 20, 2015 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms … Continue reading Managing The Negatives: 5 Tips For Handling Customer Complaints On Social
Emeka ObianwuApril 11, 2015 Doc Searls is the co-author of the best-selling book The Cluetrain Manifesto and the author of The Intention Economy: When Customers Take Charge. He is the Director of Project VRM at Harvard’s Berkman Center for Internet and Society, Senior Editor of Linux Journal and the President of The Searls Group, his … Continue reading Doc Searls to Businesses: Respect Customer Data Privacy
Young Entrepreneur CouncilApril 8, 2015 What’s one overlooked strategy for improving customer surveys? 1. Gamifying Them One of the best ways to increase completion rates for customer surveys is to bring in elements of a game. Make it fast, fun and easy for them to respond, instead of asking them to slog through boring surveys … Continue reading 12 Overlooked Strategies for Improving Customer Surveys
