Harry RollasonMay 11, 2015 Social media has overturned the traditional business-customer relationship, and with customers gaining more power than ever before their expectations for good service will keep on rising. But the public nature of channels such as Twitter and Facebook means margin for error is at a minimum. Therefore it’s imperative you get it … Continue reading How NOT to Use Social Media for Customer Service
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles. Scott Vaughan on May 8, 2015 Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing Operations Executive Summit last year. But with roots in strategic planning … Continue reading Marketing’s New Customer Nerve Center: Marketing Operations
Olivier ChoronMay 6, 2015 With 67% of customers’ buying decisions occurring digitally, before they have even engaged with you, it is ever important that your digital presence be nothing but a positive one. The social media craze presents a real opportunity not only for social selling, but also to deliver exceptional customer service. Here I … Continue reading How to Deliver Excellent Customer Service on Social Media
Lisa FurgisonMay 1, 2015 Looking to fill your appointment book? If your business runs on appointments or scheduled service calls, you can use email marketing to fill your calendar. From small insurance agencies to lawn maintenance companies, if you make money through service calls or consultations, you can increase the number of appointments that you … Continue reading 3 Emails You Should Send To Increase Customer Appointments
VerticalResponseMay 1, 2015 In business, it’s all about customer retention. According to Gartner Group, 80 percent of your future revenue will likely come from just 20 percent of your existing customers. So, how do you keep your existing customers coming back for more? Try sending customer appreciation emails. By doing so, you remind your clientele … Continue reading 5 Customer Appreciation Emails Retailers Should Send
Jessica BowersApril 27, 2015 Choosing Others’ Words Wisely In today’s digital age it is crucial to have a website to support your business. A company website can offer insight to your business’s goods and services, provide contact information for potential customers, share helpful FAQs, and can also be a great way to showcase the experience … Continue reading 5 Must-Know Facts About Customer Testimonials and Web Conversions
Nadya AhmedApril 25, 2015 Ever heard the phrase ‘Get with the times’? Often used among the younger generation when describing people that aren’t on trend or up to date, this phrase isn’t too distinct from the world of customer service, because as technology has evolved it would seem that most aspects of customer service haven’t. … Continue reading Technology Has Changed. Why Hasn’t Customer Service?
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Katie CooperApril 20, 2015 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms … Continue reading Managing The Negatives: 5 Tips For Handling Customer Complaints On Social
