Tag Archives: CUSTOMER

Social Customer Service: Brands May Not Love It, But They Cannot Leave It

Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It →

The 7 Most Meaningful Dimensions For Customer Segmentation

Customer Segmentation

Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most. Jordan Elkind on April 6, 2015 How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and … Continue reading The 7 Most Meaningful Dimensions For Customer Segmentation →

Quality Customer Service Is Your Key To Success [Infographic]

Customer Service

Jessica KornfeindApril 3, 2015 When it comes to running a successful business, customer service is the new norm. From its roots in the first call centers ever established to the evolving social media outlets, customer service has proven that no boundary is too stiff when providing an amazing customer experience. So what exactly is an … Continue reading Quality Customer Service Is Your Key To Success [Infographic] →

8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy

Business Effectiveness

Reeyaz HamiraniApril 3, 2015 Advances in marketing technology and databases have fundamentally changed how businesses learn about consumers and maintain relationships with their customers. The more brands are able to understand about their customers on a granular level, the more effective they are at marketing to said customers. This granular level of understanding is achieved … Continue reading 8 Terms Every Business Should Know When Developing a Customer Identity Management Strategy →

Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints

Customer Relationship Managemnet

At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints →

Customer Experience Must Drive Marketing Technology Decisions

Digital Marketing

Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions →

5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty

Customer Relationship Managemnet

Shira AndersonMarch 23, 2015 To Americans of a certain generation, the words “coffee shop” generate two immediate associations. The first is the Seattle-born coffee giant Starbucks. The second is a (mostly) fictitious coffeehouse in Greenwich Village, where Rachel Green might accidentally serve you espresso instead of Earl Grey in an oversized ceramic mug. Starbucks and … Continue reading 5 Things SMBs Can Do Better Than Starbucks with Customer Loyalty →

Hire People Who Are Passionate About Customer Service

Customer Relationship Managemnet

Richard ShapiroMarch 21, 2015 If I go into a pet store, I expect the people working there to love animals. That makes sense to me. Taking care of dogs, cats, birds, and fish can be fun but there are chores involved. Cleaning out a cage or bathing a dirty dog requires passion. When a pet … Continue reading Hire People Who Are Passionate About Customer Service →

Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls

Customer Relationship Managemnet, Reports

Nearly half of search-generated calls were from existing customers. Greg Sterling on March 20, 2015 A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s … Continue reading Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls →