ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms
Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy
Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”
Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers
Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Zach HellerSeptember 24, 2015 Customer service on social media is not for everyone. There are pros and cons that each company must actively weigh before making the decision. Pros It’s public facing, so good customer support will be rewarded, acting almost like marketing It’s where many customers want customer service, so you’d be catering to … Continue reading How to Handle Customer Service on Social Media
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Personal Branding Blog September 23, 2015 Conservative and progressive economists continue to debate the impact on small businesses of increasing the minimum wage. Conservative and progressive politicians continue to argue the issue to chart their political futures. While they all drone on, a significant number of low wage employees struggle to make ends meet while … Continue reading Small Business Customer Service and the Minimum Wage
