Tag Archives: CUSTOMER

Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers

Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers →

Stealing Your Competitor’s Customer: A Step-By-Step Guide

Customer Engagement

Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide →

7 Do’s and Don’ts for Successfully Mixing Social Media and Customer Support!

Customer Service

Tabitha NaylorOctober 8, 2015 Social media has increasingly gained popularity as a vehicle for communication between businesses and customers. A whopping 47% of customers in the U.S. prefer using social media for customer service in comparison to other methods (phone, email, etc.). Customer service via social media is one of the most crucial aspects of … Continue reading 7 Do’s and Don’ts for Successfully Mixing Social Media and Customer Support! →

Become Disruptively SaaS-y by Developing Customer Referral Programs

SaaS

Jessica EdmondsonOctober 8, 2015 Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led … Continue reading Become Disruptively SaaS-y by Developing Customer Referral Programs →

Customer Match Enables Email Data for Google Platforms

Google Tools

ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms →

How to Get More Customer Referrals Without Being Pushy

Lead Nurturing

Brian SutterOctober 7, 2015 Ahhh, customer referrals. As you know, customer referrals are the best type of marketing there is. A few delighted customers singing your praises can get you more business than thousands of dollars spent on ads. In the marketing biz, customer referrals and online reviews fall under “Word of Mouth” marketing. This … Continue reading How to Get More Customer Referrals Without Being Pushy →

Common Trial Conversion Activities Help Customer Success “See the Light”

Conversion Rate Optimization

Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light” →

Why Google’s Customer Match is Good for Business AND Consumers

Google Tools

Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers →

HR & Marketing: Best Friends for Brand Advocacy & Customer Experience

Marketing Guide

Sarah GoodallSeptember 30, 2015 Daughter #1: Mummy, are you my best friend? Daughter #2: No, she’s my best friend Daughter #1: No, Mummy is MY best friend Me: Kids, I’m your Mummy! This is the conversation that frequently happens in the back of my car to and from the nursery. For some strange reason my … Continue reading HR & Marketing: Best Friends for Brand Advocacy & Customer Experience →

Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match

Google Tools

Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. Ginny Marvin on September 28, 2015 Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match, lets advertisers upload their customer … Continue reading Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match →