Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Zach HellerSeptember 24, 2015 Customer service on social media is not for everyone. There are pros and cons that each company must actively weigh before making the decision. Pros It’s public facing, so good customer support will be rewarded, acting almost like marketing It’s where many customers want customer service, so you’d be catering to … Continue reading How to Handle Customer Service on Social Media
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Personal Branding Blog September 23, 2015 Conservative and progressive economists continue to debate the impact on small businesses of increasing the minimum wage. Conservative and progressive politicians continue to argue the issue to chart their political futures. While they all drone on, a significant number of low wage employees struggle to make ends meet while … Continue reading Small Business Customer Service and the Minimum Wage
Lisa WoodsSeptember 22, 2015 Your brand is getting talked about on Twitter, whether you are active there or not. Tweets directed at businesses are up 2.5 times over the last two years, according to Twitter’s latest eBook. Some interactions are positive and others are meant to express throbbing pain points. In fact, 47 percent of … Continue reading Why You Can’t Ignore Customer Service on Twitter
Laura DonovanSeptember 17, 2015 ROI is tough to measure on Social Media. Many businesses have a difficult time allotting a budget for Social Media for this reason. They don’t think post updates is going to help get business or think that the updates posted by employees here and there are enough. Though posting updates does … Continue reading Customer Retention: The Overlooked ROI Measurement on Social Media
Jodi SchechterSeptember 8, 2015 You’re not alone. You might be surprised to learn that startups everywhere struggle with hiring the right people and scaling their organizations. Read this and you’ll feel better. Promise. Tech in Asia did a random survey of 50 entrepreneurs across a variety of industries and geographies asking what problems they faced … Continue reading Single Customer Success Professional Seeks Same for Fun and Commitment
Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand. Josh Manion on September 2, 2015 What does Starbucks CEO Howard Schultz know that some retailers don’t? In its most recent quarter, Starbucks reported solid earnings that beat expectations, … Continue reading Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships
Tom HustonAugust 28, 2015 If you don’t already know, working as a customer service representative in an enterprise contact center can be one of the most daunting jobs in the world, and there are certain things that even the most even-tempered agents sometimes wish they could say to a disgruntled customer. Perhaps sensing those hidden … Continue reading Rise of the Social Media Customer Service Trolls
Sean HerlihyAugust 27, 2015 There is a video that asks what you would do with $ 86,400 each day if, at the end of each day, you had to give back what you didn’t use. Most people would want to spend as much money as possible each and every day so they didn’t lose it. By … Continue reading Digital Marketing and Customer Interaction
