Laura Donovan — February 13, 2017 Follow @thewordpro“An Explainer Video is a short, fun and informative video that is usually 2 – 3 minutes long but in some cases (like this video which runs at 3:22) can be longer. Because it is light, entertaining and fun to watch it captures and retains viewers more effective than just text or boring videos.”
Videos in general generate higher engagement and a larger organic reach than written content or images. Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic.
On its own as just a video an explainer video is a good idea, but an explainer video also helps your business achieve some specific benefits.
Here are 7 benefits of having an explainer video and great reasons why your business needs one now.
1. Generate Interest in Products/Services
78% of all internet users view online videos weekly. In a study from BrightRoll surveying 150 top advertising executives, 91% believe online video is equally or more effective than display advertising, 75% believe it’s more effective than TV, and 68% believe it’s more effective than social media.
After watching a video 64% of users are more likely to buy a product online. When the user enjoys the video the purchase intent increases by 97% and brand association increases 139%.
2. Clarify the Objective of Products/Services
Explainer videos clearly explain your products/services. Video allows you to demonstrate the basic function of your product or the usefulness of your services. 90% of users say that product videos are useful in their decision-making process.
More importantly, 36% of online consumers trust video ads.
3. Better Search Rank & More Website Traffic
Algorithms for both Google and Facebook rank videos higher. A video that provides a clear value to its viewers, engaging them with an explainer video that they find useful and informational, are deemed “high-quality video.” Search engines want high-quality videos that engage viewers. Translating to higher SEO.
4. Grab Attention of Audience
Images and text content take your marketing only so far, but 1/3 of all online activity is spent watching video. 500 million videos are viewed daily on Facebook. 10 billion videos are watched on Snapchat every day. It is safe to say videos are appealing and of great interest to internet users.
5. Audience Retains More Information About You
Video content is more visually appealing and easier to digest, viewers remember the content better than other types of content. In 2007 Online Publishers Association found that 80% of viewers recall a video ad they have seen in the past 30 days. 26% of viewers then look for more info about the product, 22% visit the product site, 15% visit the brand site, and 12% make the purchase.
6. Provides Easily Shareable Content
92% of mobile video consumers share videos with others. In fact, visual content is more than 40 times more likely to be shared on Social Media than any other content. This means your video has the potential to reach a greater audience than just your followers or website visitors with the potential of those viewers sharing the video with their networks.
7. Increase Conversion Rates
45% of marketers feel that videos provide increased lead generation. Video in an email leads to a 200 to 300% increase in the click through rate and including video on a landing page increases conversion by 80%. More importantly, shoppers who view video are 1.81 times more likely to make a purchase.
The average viewer will watch about 82% of your video if it is between 0 to 30 seconds and 75% of the video if it’s between 30 to 60 seconds. The longer the video the shorter the viewing time. Captions are a good idea too, as 85% of viewers watch videos on Facebook with the sound off.
What are you waiting for? Go get an explainer video now!
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