Tag Archives: CUSTOMER

Customer Success and Upsells: How to Make the Most of Opportunities

Mia Jacobs — May 29, 2019 — May 29, 2019 When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. Your success depends on your customer’s success, so expansion becomes a necessity for both parties. Upsells are the result of … Continue reading Customer Success and Upsells: How to Make the Most of Opportunities →

Email marketers: Get more creative with customer data

Email Marketing Tools

Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data →

Reimagining the marketing funnel for the disrupted customer experience

Sales Funnel

To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route. Luca Tagliaferro on May 21, 2019 Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account … Continue reading Reimagining the marketing funnel for the disrupted customer experience →

Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product

Customer Satisfaction

Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product →

3 Things Your Small Business Needs to Grow a Loyal Customer Base

Customer Loyalty Programs

Jim McKinley — May 16, 2019 — May 16, 2019 rawpixel / Pixabay Attracting new customers while retaining current ones can be a challenge for even the most established businesses. Luckily, there are resources available to help market your business, meet customers demands, and deal with potential issues. Some are free, while others come at … Continue reading 3 Things Your Small Business Needs to Grow a Loyal Customer Base →

Dedicate This Small Business Week to Building Lasting Customer Relationships

Customer Relationship Managemnet

John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships →

How connected are you to your brand’s customer service?

Branding Lessons

Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service? →

How to Calculate Your Customer Renewal Rate

Customer Experience

Mia Jacobs — April 28, 2019 — April 28, 2019 Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your enterprise can grow. As such, being able to accurately calculate your renewal rate gives you insight into your customer success … Continue reading How to Calculate Your Customer Renewal Rate →

New customer acquisition vs. retention: 7 best practices for search

Customer Acquisition

Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search →

How to Use Ecommerce Thank You Emails That Improve Customer Experience

Customer Experience

Michael Ugino — April 10, 2019 — April 10, 2019 One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with … Continue reading How to Use Ecommerce Thank You Emails That Improve Customer Experience →