89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done. Stacey Ackerman on August 4, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into our third stop on your agile marketing … Continue reading Getting Started with the Agile Marketing Navigator: Customer Stories
Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution
How to ensure no ad dollar is wasted in an economic downturn Intellimize on July 21, 2022 When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies … Continue reading 4 tips to maximize your ad spend and protect the customer experience
Here are the goals and core capabilities of customer journey orchestration solutions. Pamela Parker on July 20, 2022 Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are … Continue reading What is customer journey orchestration and how does it work?
Amazon’s Ring has teamed up with over 2,000 police and fire departments Partnerships exploded in 2020 despite privacy concerns. J. Fingas @jonfingas Chip Somodevilla/Getty Images Ring’s police collaborations didn’t slow down in 2020 despite controversies — if anything, they ramped up. The Financial Times reports that the Amazon-owned smart home security brand now has 2,014 … Continue reading Amazon gave Ring footage to police without customer consent
The Ultimate Guide to Small Business Customer Support Lucas Vitale / 13 Jul 2022 Customer support is one of the most important aspects of running a small business. It can be the difference between a satisfied customer who keeps coming back and an unhappy customer who takes their business elsewhere. Good customer support starts … Continue reading The Ultimate Guide to Small Business Customer Support
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale. Chris Wood on July 11, 2022 Customer-centric messaging and experiences require smart responses managed by AI. If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. “Right now, marketing is failing more than it works,” … Continue reading Using AI to improve customer experience and customer journey orchestration
Get an actionable understanding of customer experience as well as how it differs from digital experience. Alicia Arnold on July 12, 2022 As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? … Continue reading Customer experience for the modern marketer
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced. Kim Davis on June 29, 2022 The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. “The average B2B customer journey takes 192 … Continue reading B2B customer journeys that begin at review sites are significantly shorter
