Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote
How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO
The NJ-based liquor distributor is implementing a data, e-commerce and service overhaul. Chris Wood on September 15, 2022 At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale Allied Beverage is the … Continue reading How Allied Beverage is transforming customer experience
AI-powered causal analytics provides an alternative to A/B testing. Chris Wood on September 13, 2022 Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using AI … Continue reading How to use AI to discover the causes behind customer actions
By Jared Newman September 10, 2022 The next time you need a company’s contact number and don’t want to bother navigating through labyrinthine websites, head to the Elliot Advocacy Contact List instead. Here you’ll find the customer service numbers for hundreds of companies, sorted into categories, such as airlines, cable providers, hotels, and computer makers. The … Continue reading Use these services to get quicker customer service calls
Teenage Engineering OP-1 synthesizer now available for pre-order, we tour its shiny new features (video) T. Wolbe In an era of synth-toy overload, the OP-1 is definitely doing its thing to set itself apart from the pack. It wouldn’t have surprised us if it never came out, simply vanishing into the ether like most … Continue reading Teenage Engineering’s ‘Field’ products are testing customer loyalty
Slalom will offer specialized services geared to ActionIQ CX Hub customers. Chris Wood on September 8, 2022 Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, … Continue reading ActionIQ and Slalom bring consulting to customer experience with new partnership
Here’s a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. Greg Krehbiel on September 2, 2022 If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for … Continue reading How much does a customer data platform cost?
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
