The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
Nicole Blanckenberg — July 29, 2017 Follow @https://twitter.com/StoreYaCom — July 29, 2017 If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic … Continue reading 5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Freddy Muriuki — May 3, 2017 Follow @vistamediainc— May 3, 2017 If you’re registering users on your WordPress site, you definitely need custom registration plugins that will take you closer to this goal. More precisely, you need a WordPress registration plugin that makes the entire process efficient for you and your users. We would hate … Continue reading Top 5 Custom Registration Plugins for WordPress
Jon-Mikel Bailey — March 22, 2017 Follow @jonmikelbailey— March 22, 2017 When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence. Don’t worry, I plan to … Continue reading The Case for Custom Websites — Part One: The Perils of Cheap Websites
Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017 For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human
Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Communication is a major milestone for social survival. Man began with cave paintings 3,500 years ago, progressed to hand signals, became vocal, discovered sound, invented letters, made words and formed sentences. But this began the anarchy of conforming thoughts into pre-made words and sentences, … Continue reading Benefits of Custom Email Template over Pre-Built ESP Template
by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website
by Stacey Rudolph July 11, 2016July 11, 2016 Deciding whether to hire a web designer or simply purchase one of the thousands of web templates online can be a daunting task. For many people, hiring a custom web designer is a waste of money considering the fact that you can buy a website template for … Continue reading 5 Reasons Why a Custom Designed Website is Better Than Website Templates [Infographic]
Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics. Jeremy Smith on July 7, 2016 at 9:26 am Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As … Continue reading 6 custom Google Analytics reports you should use for every CRO project
