How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing
August 3, 2016 One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons … Continue reading Leveraging Your Website to Upsell to Current Customers
by Raymond Pucci July 24, 2016July 24, 2016 The POS and Payments space is expanding rapidly and the competition to identify and acquire new customers is growing more by the day. Many companies are turning to new technologies to not just survive, but thrive within the SMB market. However, as POS and Payment vendors evaluate … Continue reading Current Payments Industry Trends: POS, Mobile Ordering, and Contactless
by Mariia Lvovych April 4, 2016April 4, 2016 The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might … Continue reading How Effective is Your Current Online Marketing Strategy
by Scott Lambert December 31, 2015 Follow @xcellimarkDecember 31, 2015 Search engine optimization is one of the cornerstones of a comprehensive content marketing plan. High-quality content is also critical. SEO lends visibility and significance to your website’s content. If your content isn’t optimized, it’s virtually guaranteed to reach fewer prospects. That means fewer conversions, fewer … Continue reading Reviewing Your Current SEO Plan? Follow This 6 Step Checklist
Jeanette RussellNovember 1, 2015 Imagine there is a new, hit show on TV. You’ve vaguely heard about it, but you haven’t seen it yet and you’re not sure if you will. One day, you’re in line at the bank and the person in front of you is raving about how talented the leading actress is. … Continue reading 3 Unique Ways Your Current Donors Can Help You Acquire New Donors With Social Media
Kasia PerzyńskaJune 25, 2015 Remember our blog post written by Paweł Grabowski almost a year ago? He extracted 30 most important Google ranking factors for 2014. However, the methods of calculating the algorithm continue to evolve. In order to keep up with the most important SEO trends, I wanted to take a quick look at … Continue reading 6 Current Google Ranking Factors You Should Keep Up With
Suzanne YatesJanuary 5, 2015 It can become a laborious chore; keeping your business fresh and relevant online is a task which becomes trickier with time. If you are, for example, posting three pieces of content per day each year, you’re tasked with coming up with 1,095 pieces of interesting, engaging content over this time period. … Continue reading Keeping it Current: Are Your Tweets Newsworthy?
by Joe Shlabotnik November 17th, 2014 Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn’t look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up … Continue reading Keep Your Digital Marketing Strategy Current With These Upward Trends
