Ruth Chapman — May 19, 2020 Employee retention is now front and center for managers. Across Europe, and indeed the world, organizations have been forced to become more focused on employee engagement and retention. With a global pandemic currently causing massive upheaval throughout the job market, employers are naturally looking for ways to effectively retain … Continue reading The Current State of Employee Engagement and Retention
Tag Archives: Current
The Current State of Email Marketing
Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
[Part 2 of 2] How to Handle a Current “Reluctant Employee”
Karl Sakas — September 4, 2018 Follow @KarlSakas — September 4, 2018 skeeze / Pixabay If someone can do the job but they choose not to, they’re a “Reluctant Employee.” You can avoid hiring them by asking the right interview questions. Here in Part 2, I’ll share what to do if you realize one of … Continue reading [Part 2 of 2] How to Handle a Current “Reluctant Employee”
How to Leverage Current Business Buying Trends
Bruce Hakutizwi — August 14, 2018 Follow @BizForSaleUS — August 14, 2018 According to Inc, 2017 was a record year for buying and selling small businesses and franchises. In 2017, the stock market rose 25%, giving both sellers and buyers the economic confidence to close deals and invigorate the business-for-sale market for years to come. … Continue reading How to Leverage Current Business Buying Trends
The Current State of Influencer Marketing [Infographic]
Hannah Williams — August 13, 2018 Follow @meltwater — August 13, 2018 Influencer marketing is said to be worth over $ 1.5 billion right now, and that’s likely to rise. A recent study from the World Federation of Advertisers (WFA) found that more than 65% of brands intend to increase spending on influencer marketing over … Continue reading The Current State of Influencer Marketing [Infographic]
Why Current Clients are the Best Places to Find New Client Work
Taylor Gordon — June 1, 2018 — June 1, 2018 After being in the freelance game for many, many years, I can tell you that current clients can be a huge missed opportunity if you’re not tapping into them as a resource. Time and time again I’ve been able to increase my income and portfolio … Continue reading Why Current Clients are the Best Places to Find New Client Work
6 Reasons to Interview for a Job Every Year Even if You Are Happy With Your Current One
Victoria Heckstall — June 1, 2017 Follow @wahmjourney91— June 1, 2017 It may seem crazy to interview for another job when you love the job you’re already in. This isn’t about giving up a dream job it’s about keeping your career moving forward. It’s easy to get comfortable when you like the job you’re in, … Continue reading 6 Reasons to Interview for a Job Every Year Even if You Are Happy With Your Current One
I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
Arik Hanson — November 11, 2016 — November 11, 2016 You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if … Continue reading I Was Going to Write a Post Ripping the Current State of Influencer Marketing, But I Wrote This Instead
Don’t overlook your current customers with your ABM strategy
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers. Thomas Koletas on October 4, 2016 Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of … Continue reading Don’t overlook your current customers with your ABM strategy