Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social
Angela Hausman, PhD — June 4, 2018 Follow @MarketingLetter — June 4, 2018 Image courtesy of Think Big Engine Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the … Continue reading Integrating 4 Critical Tactics for Digital Marketing Success
Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure
Uzi Shmilovici — May 15, 2018 — May 15, 2018 qimono / Pixabay Well, we’ve got some bad news for you – choosing the right CRM for your small business can be a very daunting and confusing task. Combined with the fact that your choice will have a major impact on your revenue growth, you’d … Continue reading 5 Critical Factors to Consider When Choosing A Small Business CRM
Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing
Analisa Sande — January 3, 2018 — January 3, 2018 As the number of global smartphone users continues to explode, building an online business is one of the fastest ways to economic freedom. Whether you sell souvenirs on Shopify or widgets on WooCommerce, offering your wares to international consumers can help you build a life … Continue reading Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates
Shea Drake — December 19, 2017 — December 19, 2017 Is your social media strategy 2018 proof? The Pew Research Center reports social media traffic increased from 5% in 2005 to 69% by 2011 — and that number has likely increased since then. If you own a business, the stat might not impress you much. … Continue reading Why A Social Media Strategy Is Critical to Your Business’s Success
Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?
Paul Keijzer — October 30, 2017 Follow @Paul_Keijzer — October 30, 2017 rawpixel / Pixabay Being a leader requires you to transform and mold yourself into a superhuman who’s gunning for success and growth. Your journey will see you take risks, drive extremely hard, make bold decisions, make mistakes and fail, learn from your mistakes … Continue reading 3 Critical Habits Leaders Should Let Go Of Today
Kate Gerasimova — October 24, 2017 — October 24, 2017 TeroVesalainen / Pixabay A few years ago I used a phone app, called Shapr, to expand my social circles, to make new connections, learn new things and enjoy a conversation or two. I met aspiring artists and entrepreneurs who were looking to start a business … Continue reading Why Articulating A Clear Vision Is Critical For Entrepreneurs
