Kristen McCormick February 16, 2021 Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? … Continue reading 20 Creative Call to Action Examples for Email Newsletter Signups
TechStyle Fashion Group’s pandemic pivot might be considered rare in a world when marketers say most ads are lackluster and repetitive. Chris Wood on February 2, 2021 For nearly a year, marketers have operated in a pandemic world where digital channels are all they’ve got. But saying you’re going to tap new channels and then … Continue reading Please don’t fill new channels with bad creative
Kristen McCormick January 10, 2021 Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of … Continue reading Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You
Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts
Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021
Tiffany Fowell October 24, 2020 For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% … Continue reading 13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Katy French October 9, 2020 Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture … Continue reading 7 Creative Ways to Try Culture Marketing on Social Media
Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles
Kristen McCormick August 25, 2020 You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential … Continue reading 100+ Creative Hashtags for Every Day of the Week
