42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020 Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Tag Archives: Creative
7 Creative Ways to Try Culture Marketing on Social Media
Katy French October 9, 2020 Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture … Continue reading 7 Creative Ways to Try Culture Marketing on Social Media
How to (Re)Build a Creative Agency Today: 4 Key Principles
Esther Cohen September 25, 2020 If you’re thinking about starting an agency, you need to build strong foundations. Follow these four principles to build a future-ready agency. The year is 1990. You’ve decided to go into the creative business. You want to make video ads for brands. TV is the future, after all. Didn’t Video … Continue reading How to (Re)Build a Creative Agency Today: 4 Key Principles
100+ Creative Hashtags for Every Day of the Week
Kristen McCormick August 25, 2020 You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential … Continue reading 100+ Creative Hashtags for Every Day of the Week
8 Creative Ways to Grow Your Email List
Nicole Krug — June 13, 2020 Email marketing continues to be one of the top marketing channels in terms of ROI, so chances are that you’ve heard a number of marketing people telling you about the importance of building up a list. Great advice, but only takes you so far if you don’t know how … Continue reading 8 Creative Ways to Grow Your Email List
How to Stay Creative While Working Remotely
Kate Gerasimova — May 22, 2020 When we meet in person, something absolutely magical happens. We look each other in the eye, share a story or two, then something may just click and we may even bond! Enforced remote environments for those of us that can stay home and work remotely may not seem as … Continue reading How to Stay Creative While Working Remotely
How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?
Ankush Mahajan — April 20, 2020 Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic … Continue reading How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?
How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
Renata Ekine — April 10, 2020 During a crisis, many people turn to Social Media to inform themselves, to interact with loved ones and browse the feed looking for an escape. Social Media usage increases and where the consumer is, the marketer should follow, right? Kind of! In this article, we will explain why you … Continue reading How to Tweak Your Ad Copy, Creative, and Offering When Running Facebook Ads in the COVID-19 Climate
The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative
Liz Weinsten — April 2, 2020 Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct their business, has changed rapidly in a … Continue reading The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative
Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway
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