Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage
John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation
Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Esther Cohen — October 22, 2017 — October 22, 2017 It’s difficult to measure a creative team’s workflow as they don’t function the same way a traditional team does. Overtime, working odd hours, and even working on weekends or holidays is a normal part of working in the creative industry. Working After Hours Compared to … Continue reading Do Small Creative Teams Need Project Management Software?
Amanda Clark — October 12, 2017 Follow @GrammarChicInc — October 12, 2017 StockSnap / Pixabay Every so often a story gets picked up by the media about a job seeker that went above-and-beyond to apply for a job by creating a unique resume and sales pitch. Maybe they transformed their resume into product packaging (think … Continue reading Do Creative Resumes Really Work?
Esther Cohen — September 21, 2017 — September 21, 2017 If you’re a creative professional, it would be safe to say that doing paperwork is pretty much at the bottom of your preferred tasks. And who can blame you? Time given over to filing and administrative work can be spent doing more imaginative and mentally-stimulating … Continue reading Why You Need Project Proposals if You’re a Creative Professional
Ana Gotter — September 18, 2017 — September 18, 2017 The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized … Continue reading Creative Considerations for Videos in the Mobile Feed
Mattia Stevanato — September 8, 2017 — September 8, 2017 With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that … Continue reading Tips for Creative Mobile Ads on Facebook and Instagram
Penny Kooy — September 8, 2017 — September 8, 2017 PublicDomainPictures / Pixabay Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets … Continue reading Define & Measure Client Profitability in Creative Agencies
