Tag Archives: Creative

Lost Your Creative Spark? Tricks to Uncover Your Best Ideas

Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas →

7 Creative Ways For Your Small Business to Save Money

Cost Management

Renzo Costarella — January 18, 2018 — January 18, 2018 As a small business owner you need to be extremely frugal over how you manage your funds. Lack of or misuse of capital is one of the main reasons why companies fail today. That said, priority number one should be to save money. While some … Continue reading 7 Creative Ways For Your Small Business to Save Money →

How to Qualify Leads for Your Creative Agency

Leads Generation

Esther Cohen — December 25, 2017 — December 25, 2017 Have you ever wished your salespeople spent less time chasing dead leads? How would you feel if you could close more business with fewer leads? What if you had a way to turn dead leads into six-figure clients? The answer to all of these questions … Continue reading How to Qualify Leads for Your Creative Agency →

Facebook Ads: Selecting Placements, Formats, and Creative

Facebook Advertisement

Jason Davis — November 24, 2017 Follow @weareelement502 — November 24, 2017 When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the … Continue reading Facebook Ads: Selecting Placements, Formats, and Creative →

3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!)

Advertisement Industry

Allen Finn — November 21, 2017 — November 21, 2017 Question: What kind of advertiser doesn’t want their creative to sprawl down and across the entirety of a prospect’s search engine results page? Answer: A bad one. And how does one achieve such SERP dominance? Why, through ad extensions, of course! As most of you … Continue reading 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) →

It’s time for creative to retake center stage

Creativity

Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again. John Nardone on November 15, 2017 Call me a curmudgeon. When I was coming up through the advertising industry, it was creative that drove the campaign. Creative development … Continue reading It’s time for creative to retake center stage →

How to Make the Competitive Landscape Uneven with Creative Business Differentiation

Business Skills

John Hodge — November 7, 2017 Follow @johnahodge — November 7, 2017 Pexels Business differentiation is the act of a business positioning itself to stand out from other businesses. This could be highlighting service offerings or maybe the execution of those service offerings. Now, those two examples aren’t an exhaustive list of what can be … Continue reading How to Make the Competitive Landscape Uneven with Creative Business Differentiation →

A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices

A/B Testing Process

Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices →

Do Small Creative Teams Need Project Management Software?

Project Management

Esther Cohen — October 22, 2017 — October 22, 2017 It’s difficult to measure a creative team’s workflow as they don’t function the same way a traditional team does. Overtime, working odd hours, and even working on weekends or holidays is a normal part of working in the creative industry. Working After Hours Compared to … Continue reading Do Small Creative Teams Need Project Management Software? →

Do Creative Resumes Really Work?

Career Resume

Amanda Clark — October 12, 2017 Follow @GrammarChicInc — October 12, 2017 StockSnap / Pixabay Every so often a story gets picked up by the media about a job seeker that went above-and-beyond to apply for a job by creating a unique resume and sales pitch. Maybe they transformed their resume into product packaging (think … Continue reading Do Creative Resumes Really Work? →