Howard J. Sewell — May 28, 2018 Follow @hjsewell — May 28, 2018 kreatikar / Pixabay I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the … Continue reading The Dismal State of B2B Email Creative
Esther Cohen — May 25, 2018 — May 25, 2018 Creative project management is that particular flavor of project management that you’d use on creative projects. Whether you’re running an internal creative team or an agency, adopting better creative project management practices can transform your project success rate. Would you use the same approach to … Continue reading How To Be Unbeatable at Creative Project Management
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Sylvia Gindi — April 17, 2018 — April 17, 2018 The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. This in-depth guide will help you understand the creative brief in detail. Most agencies will agree that the success of … Continue reading How to Write the Most Compelling Creative Brief (with Examples)
Eric Rosenberg — March 12, 2018 — March 12, 2018 FirmBee / Pixabay Starting out as a freelancer is a huge step, and one that shouldn’t be taken lightly. It offers huge benefits, but also comes with its own unique host of challenges. If you think having a boss is hard and dream of being … Continue reading 5 Startup Tips for Creative Freelancers
Stephanie Wharton — February 13, 2018 — February 13, 2018 What do you do when a customer seems to fall out of love with your products or services? An account that was once flourishing with activity now sits inactive. Is it possible to re-engage that person and convert them back into a loyal customer? If … Continue reading 3 Creative Emails That Will Make Your Customers Fall in Love with You Again
Liesha Petrovich — January 25, 2018 Follow @lieshapetrovich — January 25, 2018 It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the witty title of your next content marketing piece. It’s the unforgettable closing of your … Continue reading Lost Your Creative Spark? Tricks to Uncover Your Best Ideas
Renzo Costarella — January 18, 2018 — January 18, 2018 As a small business owner you need to be extremely frugal over how you manage your funds. Lack of or misuse of capital is one of the main reasons why companies fail today. That said, priority number one should be to save money. While some … Continue reading 7 Creative Ways For Your Small Business to Save Money
Esther Cohen — December 25, 2017 — December 25, 2017 Have you ever wished your salespeople spent less time chasing dead leads? How would you feel if you could close more business with fewer leads? What if you had a way to turn dead leads into six-figure clients? The answer to all of these questions … Continue reading How to Qualify Leads for Your Creative Agency
Jason Davis — November 24, 2017 Follow @weareelement502 — November 24, 2017 When you see a video ad in your Facebook News Feed, you’re seeing an ad’s placement. As well as its format (video). Simply, placements are where your ads will appear and formats are how your ads will appear. The creative portion of the … Continue reading Facebook Ads: Selecting Placements, Formats, and Creative
