Tag Archives: Creates

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan  @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture

Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn

Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn by Laurie Sullivan @lauriesullivan, September 6, 2017 In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. … Continue reading Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn

Incentive-Related Pay Creates Positive Attitudes… If Done Right

Stephanie McGuinn — September 6, 2017 Follow @PIMidlantic — September 6, 2017 Devanath / Pixabay Companies like Publix Super Markets have stood out as one of the “Best Places to Work” for years thanks to having what many call the best-in-industry employee benefits. Included in these benefits are stock options and bonuses tied to profits, … Continue reading Incentive-Related Pay Creates Positive Attitudes… If Done Right

Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas

The personas are used to find decision-making individuals at targeted companies. Barry Levine on March 1, 2016   Credit: Mariana A variety of B2B predictive lead scoring firms can find and rate companies according to how likely they are to become your customer. But startup Mariana is today launching its platform so that marketers can … Continue reading Startup Mariana Launches B2B Lead Gen Platform That Automatically Creates Personas

Buffer’s Pablo Now Creates Images Optimized For All The Social Networks

Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest. Martin Beck on October 15, 2015 Buffer has given its free images-with-a-message tool an upgrade. “Pablo,” launched last spring and the generator of more than 500,000 photos, now enables people to create images optimized for … Continue reading Buffer’s Pablo Now Creates Images Optimized For All The Social Networks

Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles

Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign. Steve Hall on July 27, 2015 Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor. … Continue reading Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles

Show And Tell: How Social Media Authenticity Creates Community And Customers

Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers