by Gregg LitmanAugust 19, 2016 If I mention an explainer video, what comes to mind? If you’re thinking of a whiteboard video or something with fun or fancy graphics or animations, you’re on the right path. Explainer videos almost always use scripting and graphics to show — you know, “explain” — what a company does. … Continue reading Create an Explainer Video Script to Delight Your Visitors
by Bryan Kramer Follow @bryankramerAugust 5, 2016 Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that … Continue reading 5 Ways to Create More Value for Yourself
by Erin SaginAugust 14, 2016 Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional 45 characters to work with, making it easier to build a compelling case for searchers to click … Continue reading How to Create Expanded Text Ads
by Jackie Van MeterAugust 10, 2016 What does it take to create a high-performing website? Is it a matter of integrating the latest technology, being mobile-friendly or using more visuals? It’s all of those things, but, ultimately, it’s about creating a universal experience for your website visitors, no matter what screen they’re using to view … Continue reading Create a High Performing Website with Progressive Enhancement
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
by Amy ChickAugust 8, 2016 If you’re part of the 92% of B2B marketers who use video in their content marketing strategy, you’ve likely already seen the benefit. Video content shares more information in less time than written content, and creates a stronger brand association. Most marketers leverage video for middle- or bottom-of-funnel marketing – … Continue reading How To Create New Prospect Engagement With Video Content
By Hattie James August 3rd, 2016 Has your blog’s readership never quite been what you wanted? Or it’s plummeted in the last few months? Perhaps it’s because your guest post inbox has started to look like this: “Hi Editor, Having experience of 5 years in professional writing and guest blogging,want to showcase my skills on … Continue reading Create High-Quality Guidelines To Get High-Quality Content
by Mehroz Khan August 1, 2016August 1, 2016 With over 500 million active users per month, and more than 20 billion photos and videos shared, Instagram has become the emerging social media tool in the marketing world. Recently Instagram got a makeover, and changed its logo. But did you know, along with the logo changes, … Continue reading How to Create a Mind-Blowing Instagram Video Strategy
by Robbie Hammett July 28, 2016July 28, 2016 Some of the best conversion rate optimization tactics use elements of human psychology and buyer behavior. It makes sense. Anytime you can tap into the process of human decision making and influence these decisions, it’s something to consider when it comes to driving sales. In this article, … Continue reading 3 Simple Ways to Create Urgency and Increase Sales Conversion
by Alex Birkett July 25, 2016July 25, 2016 If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap. But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending. Of course, it’s all about context. Aligning design elements to your brand and business … Continue reading How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)
