by Yoav Vilner July 25, 2016 Follow @YoavVilnerJuly 25, 2016 Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we have moved to a more customer-centric era in which your brand’s … Continue reading 3 Ingenious Ways to Create Data-Driven Marketing Campaigns
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization. Rachel Lindteigen on July 22, 2016 Something I see clients struggle with regularly is the question, “Who should I trust … Continue reading Who should create your content?
by Susan Gilbert July 21, 2016 Follow @SusanGilbertJuly 21, 2016 Increase Your Visibility With These Photo Resources Today I have some image tools to help you improve your reach on social media. Here’s four links with tips and tricks to kick start your day. Your audience loves visual content, which can greatly improve your brand … Continue reading Create Stand-Out Social Media Images With These 4 Tools
by Andrew Nguyen July 20, 2016July 20, 2016 Ever wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask. In Western culture, it’s because a red door is inviting and welcoming, which is a perfect symbol of what a front door should be. It’s also a … Continue reading How To Create A Winning Demo Video For Your B2B Website
The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. Barry Levine on July 20, 2016 Sample chatbot conversations with Miss Piggy and Judy Hopps, from Imperson Imperson has specialized in character-based chatbots, like the Miss Piggy chatbot it developed for The Muppets on Facebook Messenger. Today, … Continue reading Imperson unveils chatbot platform so you can create your own character
by Michael Harris July 14, 2016 Follow @InsightDemandJuly 14, 2016 When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of insight on visible problems. A salesperson can simply confirm the value of their product by asking generic questions. So these customers … Continue reading Challenge the Status Quo & Create Value With Insight-Based Directed Questions
by Robin Tartleton July 8, 2016July 8, 2016 Digital Advertising is a growing industry with businesses investing more each year. That means more advertisers are fighting for the eye of the consumer. The average consumer has an 8 second attention span, down from 12 seconds in 2000. According to Inc. the average person now has … Continue reading Avoid Wasted Ad Spend, Create Ads That Get Noticed
by Sahail Ashraf July 6, 2016 Follow @TalcontentJuly 6, 2016 Content ain’t what it used to be. In the old days you could quite legitimately rely upon long written content, with a few keywords thrown in for good measure. With social media becoming very much a quick and visual channel though, that has all changed. … Continue reading How To Create Long Lasting Social Media Content
by Mustafa Bhagat July 5, 2016July 5, 2016 It’s an exciting time to be a video creator – every business needs video and the democratization of film gear means smaller crews can bid for and produce an amazing array of work. One of the keys to being agile and competitive in this quickly evolving industry … Continue reading How to Create Your Video Production Dream Team
By Ann Smarty July 5th, 2016 Strategic content management is a touch task: Maintaining editorial calendar, producing high-quality content and promoting it on social media and beyond – all of that takes lots of time and effort. Hiring editors, writers and paying for tools that scale the process is one way to deal with that problem. … Continue reading 5 Ways To Create Content On A Budget
