Tag Archives: Create

How to Create An Eye-Catching Business Event Poster [Infographic]

by Sara McGuire Follow @sara_mcguireOctober 3, 2016 IF you’re an HR professional, manager, or coordinator, there’s a good chance you’ve been involved in event planning at some point. So you probably know how hard it is to get some employees excited about workplace events. Even if you’ve got an event lined up that is sure … Continue reading How to Create An Eye-Catching Business Event Poster [Infographic] →

How to Create Your First Lead Magnet Campaign (Part 2)

Leads Generation

by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2) →

Don’t Be Swayed by Tactics. Create Your Story First.

Storytelling

by Kaitlin Loyal Follow @kipwingOctober 6, 2016 When you work in marketing, it’s easy to get distracted by the latest app, channel, social network or design trend. Facebook Live and Persicope! We’ve GOT to start broadcasting live video. Infographics? Of course we need to tell our visual story. Animated video? Yes, our B2B widgets will … Continue reading Don’t Be Swayed by Tactics. Create Your Story First. →

How to get more mileage out of the content you create

Content Optimization

How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more. Ural Cebeci on October 4, 2016 Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a … Continue reading How to get more mileage out of the content you create →

How to Create, Sustain and Measure Your Email Marketing Engagement

Email Marketing Tools

by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement →

How to Create Your First Lead Magnet Campaign (Part 1)

Leads Generation

by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1) →

5 Screencasting Tools You Need to Create a Great Microlearning Video

Video Tools

by Will Holland Follow @xpndinteractiveSeptember 19, 2016 Screencasting software is a necessary addition to any video microlearning toolbox. The ability to capture what’s happening on your screen is not only useful for software walkthroughs, but allows you to quickly and easily create simple motion graphics videos using presentation programs like Keynote and PowerPoint. Why use … Continue reading 5 Screencasting Tools You Need to Create a Great Microlearning Video →

Using social metrics + SEO + questions to create content that drives inbound traffic

SEO Metrics

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016 Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic →