Michael Flaherty — May 6, 2020 The COVID-19 pandemic has taken the online world by storm and has turned it upside down. A new normal has been created in how people are searching the internet, what devices they are using, and how they are shopping online. One of the first things you may think of … Continue reading Benefits of SEO During the COVID-19 Pandemic
William Comcowich — May 5, 2020 PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine optimization (SEO) provides a cost-effective option to improve search rankings and increase website traffic. More than two-thirds of marketers anticipate reduced budgets, according to a survey by the marketing … Continue reading 6 Ways PR Can Improve SEO During the COVID-19 Epidemic
Nacho De Marco — May 5, 2020 The COVID-19 crisis spread so quickly around the world that most people, companies, organizations, and governments scrambled to address it in any way they could. In fact, if there’s something that defines the pandemic, that definitely has to be the lack of preparation for it. When faced with … Continue reading What COVID-19 Should Teach Companies About Pandemic Planning
Jonathan Fries — May 4, 2020 Like most industries, the predictions for COVID-19’s long-term impact on retail vary. However, the immediate result of the pandemic and associated closures was a large-scale disruption of commerce. In retail, brick-and-mortar retailers took the brunt of the hit as many were forced to close their doors until further notice. … Continue reading How Distributed Development Can Support Retail During COVID-19
Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19
Nick Mehta — April 30, 2020 via GIPHY As I’ve written about, progress normally comes at us gradually, but COVID-19 has changed that and rapidly accelerated our progress toward the future. Virtual work, on-demand delivery, and telemedicine were all catapulted forward due to this terrible tragedy. And I discussed in the previous post, it’s likely … Continue reading 5 Reasons COVID-19 Changes SaaS Forever
Justin Herring — April 28, 2020 It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other … Continue reading Ways to Promote Your Business During the COVID-19 Crisis
Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19
Dean Levitt — April 23, 2020 Although COVID-19 may appear to have put a firm halt to much of the world’s businesses, marketing certainly hasn’t slowed down one bit. Email marketing, in particular, is a critical channel when communicating with customers in these times, regardless of whether a business is considered essential or not. To … Continue reading 3 Rules When Referencing COVID-19 In Your Email Marketing
