Arik Hanson — April 25, 2020 With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Even in our industry. Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed … Continue reading 4 Under-the-Radar Tips for Finding a Job on LinkedIn During COVID-19
Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
Dan Fries — April 23, 2020 The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than half of the world’s population currently in some form of lockdown, brands and marketing experts are reevaluating their strategies and marketing budgets for the remainder of the year. Businesses … Continue reading A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)
Lindy Gillard — April 22, 2020 For the small business owners of the world, the COVID-19 pandemic has become more than a health crisis. According to a survey of over 1,500 small business owners conducted by Goldman Sachs, 96% say they have already been impacted financially by COVID-19. The inability to run businesses during social … Continue reading COVID-19 Small Business Assistance
Catherine Kervick — April 22, 2020 Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the … Continue reading Adjusting ABM Strategies During COVID-19
William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19
Gigo Joseph — April 20, 2020 As China emerges from the first major wave of the COVID-19 pandemic, its economy is setting an example for the rest of the world. But, industries are hesitant to resume the status quo amid continuing economic fears. Therefore, Chinese officials must do more than remove economic restrictions. They must … Continue reading Can Blockchain Save the Supply Chain from COVID-19?
Akvile DeFazio — April 17, 2020 As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to … Continue reading 9 Retention Strategies for Digital Marketing Agencies During COVID-19
